APAC Digital Growth Lead: Strategy & Performance

On; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

On is seeking a Senior Lead – Digital Marketing to orchestrate APAC digital media strategy across paid search, paid social, display and programmatic, aligning brand, performance and ecommerce goals. You will manage cross-channel planning, budget pacing, forecasting, and agency performance, ensuring campaigns meet regional sales targets while optimizing lower-funnel metrics.

You’ll lead local MarTech enablement, test-and-learn roadmaps, and share learnings across markets to boost digital

Qualifications

• Proven leadership of cross-channel digital media planning in APAC.
• Experience aligning brand, performance and ecommerce goals.
• Strong budgeting, forecasting and channel optimization skills.

Responsibilities

• Lead cross-channel digital media planning for APAC, integrating brand, performance, and ecommerce touchpoints.
• Manage budget allocation, pacing, forecasting across paid search, paid social, display, and programmatic channels.
• Partner with Finance and Procurement to monitor media spend efficiency and agency deliverables.
• Drive weekly commercial trading cadence and reallocate budget to high-performing channels.
• Oversee agency execution and ensure campaigns align with regional priorities.
• Bridge brand awareness with performance capture to optimize lower-funnel metrics.

Skills

Cross-channel planning

Budget management

APAC experience

Agency management

Data analytics

Job description

On is seeking a Senior Lead – Digital Marketing to orchestrate APAC digital media strategy across paid search, paid social, display and programmatic, aligning brand, performance and ecommerce goals. You will manage cross-channel planning, budget pacing, forecasting, and agency performance, ensuring campaigns meet regional sales targets while optimizing lower-funnel metrics.

You’ll lead local MarTech enablement, test-and-learn roadmaps, and share learnings across markets to boost digital