AI-Driven Marketing Analytics Analyst

HKT; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

PCCW Group, Hong Kong's leading telecom and digital services group, seeks a Marketing Data Analytics professional to deliver high-quality business insights and support strategic decisions through advanced data analytics and AI-driven solutions.

You will analyze customer data, build dashboards, and conduct market research, combining BI skills with AI techniques to drive growth and improve retention. Cantonese and English communication will be important in cross-functional collaboration.

Qualifications

• Degree in Marketing, Statistics, Data Science, Computer Science, or Business Analytics.
• Experience in Data Analytics, BI, or Marketing Analytics.
• Hands-on with SQL, Python, and visualization tools (Qlik Sense, Tableau, Power BI).
• Knowledge of AI, ML, predictive analytics desirable.
• Experience in AI/ML projects is preferred.
• Telecom/IT/digital industry experience is a plus.
• Strong analytical, problem-solving, and data-driven decision making.

Responsibilities

• Analyze large datasets to understand customer behavior and growth opportunities.
• Develop and maintain management reports, dashboards, and performance trackers.
• Conduct market research and competitive analysis on trends and brand perception.
• Leverage AI/ML to enhance segmentation, forecasting, and campaign optimization.
• Participate in AI projects including data prep, model validation, and adoption.
• Perform UAT, data validation, and QA for marketing data marts and analytics platforms.
• Monitor data governance and ensure data quality and compliance.
• Support ad hoc analytical studies and business projects.

Skills

SQL

Python

Qlik Sense

Tableau

Power BI

AI / machine learning

Data visualization

Education

Bachelor's degree in Marketing/Statistics/Data Science/CS/Business Analytics

Job description

PCCW Group, Hong Kong's leading telecom and digital services group, seeks a Marketing Data Analytics professional to deliver high-quality business insights and support strategic decisions through advanced data analytics and AI-driven solutions.

You will analyze customer data, build dashboards, and conduct market research, combining BI skills with AI techniques to drive growth and improve retention. Cantonese and English communication will be important in cross-functional collaboration.