Account Manager (Advertising)

IPG Mediabrands (HK) Limited; Hong Kong; On-site; HKD 312,000 - 469,000; Full time

Benefits offered by this job

5-day work week

Group medical & life insurance

Job summary

IPG Mediabrands (HK) Limited is seeking an Account Manager to oversee client relationships and ensure timely, on-brief delivery of creative work across campaigns. You will coordinate with clients and agency teams to align on strategy, briefs, and approvals, driving value and satisfaction.

The role focuses on maintaining strong client partnerships, monitoring deadlines, and collaborating with creative and delivery teams to optimise campaigns in a fast-paced environment in Hong Kong.

Qualifications

• A minimum of 2–3 years of experience in advertising or marketing.
• Superior oral and written communication in Chinese and English.
• Experience in collaborative team environments.
• Meticulous attention to detail and understanding of budgetary constraints.
• In-depth knowledge of creative processes and techniques, including digital platforms.
• Exceptional interpersonal, communication, and negotiation abilities.
• Remarkable networking skills and the confidence to develop new relationships.

Responsibilities

• Build and maintain good client relationships.
• Participate in client calls and lead client meetings.
• Plan and progress account activity with client teams.
• Analyse clients’ marketing and social content plans and advise.
• Gather feedback to improve satisfaction and agency value.
• Respond to situations using experience.
• Plan and conduct desktop and field market research.
• Understand marketing strategies relevant to clients.
• Understand why creative work fits client strategy.
• Develop ideas briefs and brief creative teams clearly.
• Critique creative work with evidence-based opinions.
• Ensure output matches brief and regulatory requirements.
• Present and sell ideas to clients on accounts.
• Challenge client thinking constructively.
• Show passion for creative output.
• Demonstrate organisational and time management skills.
• Meet critical client deadlines with senior support.
• Take client briefs and draft communications proposals.
• Take ownership of all accounts and coordinate with agency.
• Brief agency personnel on projects.
• Review timelines and ensure timely delivery.
• Create resource files to assist project teams.
• Incorporate client feedback throughout development and sign-off.
• Keep stakeholders informed of time, budget, and delivery at each stage.
• Identify opportunities to improve processes and profitability.

Skills

Advertising/Marketing experience

Bilingual Chinese-English

Collaborative teamwork

Attention to detail

Budgeting

Creative processes

Interpersonal skills

Negotiation

Networking

Job description

We invite dedicated professionals to join our team in the role ofan Account Manager . An Account Manager has primary responsibility for the management of their accounts. You will focus on the accurate and timely delivery of creative work, ensuring commercial success for both client and agency. This is the ideal role for someone who is motivated and talented in building client relationships.

Some responsibilities include, but are not limited to:

Client Relationships

Build and maintain good client relationships

Participate actively in client calls and run and control client meetings e.g. take a central role in discussions on specific materials you are responsible for

Meet regularly with clients’ team to plan and progress account activity

Analyse clients’ marketing and social content plans and advise accordingly

Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries

Utilise your experience to respond to situations

Plan and conduct desktop and field market research

Develop an understanding of marketing strategies and tactics that will be appropriate and effective for your clients

Develop an understanding of why creative work has been developed and its relevance to a client’s strategy

Creative

Develop ideas briefs, feeding in research / account / marketing knowledge

Brief creative teams in a simple, concise, yet inspiring manner, ensuring, at all times, that they are fully aware of the client’s requirements

Critique creative work and provide evidence-based opinions

Ensure that the creative output matches the client’s brief and Agency’s standards, as well being compliant with all the necessary legal and regulatory requirements

Present and sell tactical creative ideas and work to clients on accounts that you are managing on a day-to-day basis

Challenge client thinking when appropriate in line with campaign objectives and core creative idea/critique work in a constructive manner in line with the brief

Champion and demonstrate passion for the creative output

Delivery

Demonstrate organisational and time management skills to effectively manage work requirements

Ensure senior team members are aware of all critical client deadlines to enable them to support you in prioritising work

Take client briefs for assigned projects and draft communications proposals for approval

Take ownership of all accounts within your portfolio, referring upwards when necessary / appropriate

Brief appropriate agency personnel on assigned projects

Review project timeline, monitor progress against timetables and effect timely delivery

Create and maintain resource/reference files to assist agency team on assigned projects in conjunction with Account Executives / Managers

Take client feedback throughout the development process and act as an intermediary between client and agency throughout the sign-off process

Ensure that both internal and external stakeholders involved in projects are informed of all developments, including time, budget and delivery issues, at every stage of the sign-off process

Identify opportunities to improve agency process and optimise profitability

Qualifications and Skills

A minimum of 2 – 3 years of experience in advertising or marketing

Superior oral andwritten communication skillsin both Chinese and English

Prior experience incollaborative team environments

A meticulous attention to detail and a solid understanding ofbudgetary constraints

In-depth knowledge ofcreative processesand techniques, including digital platforms

Exceptional interpersonal, communication, and negotiation abilities

Remarkable networking skills, coupled with the confidence to develop new relationships

We offer a 5-day work of week, group medical & life insurance coverage.