2027 Fresh Grad Hire - Overseas Performance Marketing Associate

moomoo; Hong Kong; On-site; HKD 180,000 - 280,000; Full time

Job summary

moomoo is seeking a data-driven Growth Marketing entrant to support regional user acquisition across Meta, Google, TikTok, and X. You will collaborate across creative, data, and product teams to translate user insights into compelling campaigns and landing experiences.

Ideal candidates are final-year undergraduates or fresh graduates with strong English communication, a keen interest in investing, and willingness to learn across channels while leveraging AI tools for performance optimization.

Qualifications

• Final-year undergraduate/master’s students; fresh graduates welcome.
• English as working language; strong written and verbal communication.
• Overseas study, living, or internship experience preferred; keen on investing/background in finance is a plus.

Responsibilities

• Participate in user acquisition for the moomoo App across target regions, with mentorship, gradually owning multi-channel campaigns on Meta, Google, TikTok, X, etc.
• Research investor profiles, investing habits, and decision journeys in target regions to support multi-channel strategy and budget allocation.
• Support multi-channel acquisition optimization across account structure, targeting, bidding, placements, and onboarding to improve full-funnel efficiency from impression to conversion.
• Be data-driven: build campaigns and attribution dashboards; run A/B tests and analyses to identify issues and iteratively improve strategies, documenting regional playbooks.
• Collaborate with creative, data, and product teams to translate user insights into landing experiences and creative directions to improve conversion.
• Leverage AI tools to enhance campaign operations, creative production, and data analysis; explore AI applications in performance growth.

Skills

Growth mindset

English fluency

Data-driven

Education

Final-year undergrad / Master’s student

Tools

Excel / Google Sheets

SQL

GA (Google Analytics)

AppsFlyer

Job description

• Participate in user acquisition for the moomoo App in target regions; with mentorship, gradually take ownership of multi-channel campaigns across Meta, Google, TikTok, X, etc., focusing on acquisition volume, cost, and user quality;
• Research investor profiles, investing habits, and decision journeys in target regions; combine channel characteristics to support multi-channel strategy, channel prioritization, and budget allocation, adjusting with market dynamics;
• Support multi-channel acquisition optimization across account structure, targeting, bidding, placements, and landing/onboarding experience to improve full-funnel efficiency from impression to conversion;
• Be data-driven: participate in building campaigns and attribution dashboards; use A/B tests and multi-dimensional reviews to identify issues, iterate strategies, and document reusable regional playbooks;
• Collaborate with creative, data, and product teams to translate user insights into creative directions and landing experiences, improving overall conversion;
• Leverage AI tools to improve campaign operations, creative production, and data analysis; explore AI applications in performance growth.

• Final-year undergraduate/master’s students and fresh graduates; all majors welcome. Finance, economics, accounting, statistics, mathematics, marketing, advertising, computer science, or related majors preferred;
• English as a working language; strong written and verbal communication. Overseas study, living, or internship experience preferred;
• Genuine interest in investing: personal or simulated trading experience in HK/US stocks, funds, options, etc.; or internship/project experience in finance, brokerage, fintech, or financial media preferred;
• Passion for overseas performance marketing/user growth; familiar with or willing to quickly learn Meta, Google, TikTok, and X. Internship experience in paid advertising, growth, or data analysis is a plus;
• Data-sensitive; proficient in Excel/Google Sheets. Exposure to SQL, GA, AppsFlyer, etc. is a plus; able to identify issues and opportunities from data;
• Comfortable using AI tools (e.g., ChatGPT, Claude, Gemini) to improve campaign, creative, or analytical efficiency; eager to follow new channels, tools, and tactics;
• Logical, result-oriented, self-driven, and resilient; able to collaborate cross-functionally and drive execution in a fast-paced environment.
• English & Chinese as a working language with barrier-free communication and solid literacy.

*Open to candidates graduating between January 2026 and August 2027.