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Job summary
An established industry player is seeking a dynamic Sales Director specializing in food ingredients to drive commercial growth in the B2B bakery market. This role encompasses building strong customer relationships, leading market initiatives, and managing a high-performing commercial team. The successful candidate will possess a deep understanding of the food ingredients sector and demonstrate strategic thinking to navigate complex markets. With the opportunity to influence significant growth, this position offers a competitive salary, performance-related bonuses, and an executive package, making it ideal for ambitious professionals ready to take the next step in their career.
Benefits
Qualifications
- Proven experience in FMCG B2B sales with a focus on food ingredients.
- Strong leadership skills with a track record of managing high-performing teams.
Responsibilities
- Drive commercial sales and expand the B2B bakery market.
- Build long-term customer relationships and provide tailored solutions.
- Lead market growth initiatives and support strategic objectives.
Skills
Sales Director - Food Ingredients
Our client is a global leader in bakery ingredients, supplying retailers, wholesalers & bakeries worldwide. It operates a vast network of manufacturing facilities and R&D centres internationally, ensuring consistent quality and innovation in baking solutions. The business serves a diverse customer base, from large-scale food manufacturers to small, independent bakers.
Job Description
- Sales & Growth: Drive commercial sales, identify new opportunities, and grow the B2B bakery market. Manage key product lines and ensure market expansion.
- Customer & Stakeholder Management: Build strong, long-term customer relationships, provide technical solutions, and collaborate with internal teams (finance, production, QA, NPD, customer service).
- Market & Strategy Execution: Lead market growth initiatives, adapt to industry trends, and position the business as a leading technical supplier. Support the Commercial Director in strategic objectives.
- Leadership & Team Management: Manage the commercial team, ensuring high performance, collaboration, and alignment with business goals.
- Operational & Project Execution: Ensure H&S compliance, optimise customer equipment usage, and drive successful commercial projects.
The Successful Applicant
- Commercially Driven: Strong FMCG B2B sales expertise, with a proven ability to grow accounts, manage distribution channels, and drive market expansion in the baking or food ingredients sector. This role would suit an established sales/commercial director or someone in a National Account Director/Head of Sales role looking to step up.
- Customer-Focused Relationship Builder: Skilled at developing long-term partnerships, understanding customer needs, and delivering tailored technical and commercial solutions. You will have sold into B2B manufacturers.
- Strategic & Results-Oriented: Ability to navigate complex markets, identify opportunities, and execute growth strategies while improving margins and market positioning.
- Leadership & Team Management: Experienced in managing and motivating teams, fostering collaboration, and leading commercial projects to successful outcomes.
- Technical & Market Knowledge: Strong understanding of food ingredients and applications, with the ability to leverage product expertise for business development.
- Excellent Communicator: Strong interpersonal skills, capable of influencing internal and external stakeholders, and delivering impactful presentations.
- Resilient & Flexible: Willingness to travel extensively (80% UK-wide) and adjust to the demands of a dynamic, customer-facing role.
- Home based role with regular travel to manufacturing sites across the UK; the ideal location for candidates would be in the East or West Midlands.
What's on Offer
Competitive basic salary
Performance related bonus
Car
Executive Package
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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