Automation jobs in United States

B2B Demand Generation Manager

Security Blue Team is a leader in cyber security training empowering professionals with practical hands‑on learning. We’re on a mission to make defensive security careers accessible, inclusive and impactful, helping individuals and organisations build real‑world skills through expert content and community‑led learning.

UK Remote (occasional travel to London for team meetings and get‑togethers)

As our B2B Demand Generation Manager you’ll play a key role in expanding our growth within organisations and businesses around the world, helping us build awareness, generate qualified leads, and strengthen awareness and reputation.

You’ll work closely with the Director of Marketing to plan and deliver multi‑channel campaigns that support sales objectives and company growth. This role is highly collaborative, working closely with the sales team (SDRs and AEs) to align marketing activity with commercial goals to deliver measurable results.

It’s an ideal opportunity for someone with experience of and who thrives in a fast‑moving, high‑growth environment and enjoys taking ownership of demand generation activities while working as part of a small, ambitious marketing team.

This is a new role that will play a key part in developing and scaling Security Blue Team’s B2B marketing function.

• Execute multi‑channel B2B demand generation marketing campaigns across email, social, content, SEO and paid digital advertising to generate qualified marketing leads.
• Collaborate with the sales team (SDRs and AMs) to deliver campaigns that support pipeline growth and lead qualification.
• Plan and coordinate webinars, virtual events and conference participation to engage audiences and support lead generation efforts.
• Create and maintain sales enablement materials such as case studies, one‑pagers and presentations to support the sales cycle.
• Develop high‑quality B2B content to support sales and marketing activities including blogs, thought‑leadership papers and social posts.

• Build and manage nurture sequences to engage prospects and move them through the funnel.
• Develop segmentation strategies to reach different buyer personas effectively.
• Monitor conversion rates across touchpoints and refine campaigns to improve performance.

• Support channel partners and resellers with joint marketing initiatives and campaigns to support their demand generation and marketing activities.
• Coordinate and maintain partner toolkits, marketing assets and campaign materials to help drive adoption and lead generation.
• Collaborate with partners on webinars, events and case studies to showcase success.

• Build and maintain HubSpot and other dashboards that track lead sources, conversion rates and campaign ROI.
• Use data to forecast pipeline contribution and campaign ROI, linking marketing performance directly to revenue outcomes.
• Provide regular insights and recommendations to improve campaign effectiveness.

• Proven B2B marketing and demand‑generation experience, ideally within SaaS tech or cybersecurity.
• Experience developing ABM and SDR‑focused lead generation campaigns.
• Knowledge of sales and marketing automation tools such as Clay, Dux Soup or Apollo.
• Demonstrated success generating leads through multi‑channel campaigns.
• Confident using HubSpot for emails, campaign management, reporting and lead tracking.
• Data‑driven mindset using analytics to measure performance and continually refine campaigns to ensure ROI.

• Familiarity with marketing automation tools or CRM integration beyond HubSpot, showing adaptability with different tech stacks.
• Experience working in a scale‑up or high‑growth environment.
• Experience using Google Analytics and dashboard reporting.
• Highly organised with strong project‑management skills and attention to detail.
• Excellent collaboration skills and ability to work cross‑functionally with Sales, Product, Content and Design teams.

• Competitive salary up to 10% annual performance based bonus.
• Fully remote work with occasional co‑working and social events at our offices in London.
• 25 days holiday, birthday off, UK bank holidays.
• Health insurance, pension plan and unlimited access to our cyber security training platforms.
• A values‑led team that supports work‑life balance and inclusion across the business.
• Dedicated £2,000 annual training budget for certifications and conferences.

• Annual global connect with the crew.
• A mission‑driven culture that values innovation and collaboration.

NO RECRUITMENT AGENCIES PLEASE

Offers are conditional upon successful background checks.

We are an equal opportunity employer and welcome applications from everyone regardless of sex, gender identity, sexual orientation, age, race, religion, disability or any other protected characteristic.

Sales Experience, Door-to‑Door Experience, B2B Sales, Time Management, Marketing, Cold Calling, Salesforce, Inside Sales, Telemarketing, Customer Relationship Management, CRM Software, Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1