YouTube Strategy Lead for Founders & Leaders

Devonshire; England; Hybrid; GBP 42,000 - 66,000; Full time

Job summary

Devonshire is seeking a Mid-Level YouTube Strategist to own YouTube strategy across a portfolio of premium clients. This hybrid role requires in-office days for shoots and close collaboration with founders, leaders and high-profile individuals.

You will shape content strategy and formats, optimize titles and thumbnails, and use YouTube Analytics to drive growth while coordinating with creative and production teams in a fast-paced environment.

Qualifications

• 3+ years’ experience within YouTube, content strategy, social media or digital marketing.
• Proven experience developing YouTube strategies and growing channels.
• Strong understanding of YouTube Analytics, audience behaviour and performance metrics.
• Experience developing content pillars, formats and creative concepts.
• Strong understanding of YouTube SEO, titles, thumbnails, retention and watch time.
• Confidence working with founders, senior leaders or senior clients.
• Excellent written and verbal communication skills.
• Experience working with premium, corporate, personal or founder-led brands would be highly advantageous.
• A strong commercial understanding of how content supports wider business and brand objectives.
• The ability to balance creative thinking with data and strategy.

Responsibilities

• Developing and delivering YouTube strategies for high‑profile founders, entrepreneurs, senior leaders and personal brands.
• Creating channel strategies that align YouTube activity with wider personal, corporate and business objectives.
• Identifying content opportunities, trends, formats and audience insights.
• Developing content pillars, series and repeatable formats that drive channel growth.
• Helping founders and senior leaders turn their expertise, opinions and stories into compelling YouTube content.
• Working closely with creative and production teams to turn strategy into high‑quality content.
• Supporting the development of video concepts, hooks, titles, thumbnails and CTAs.
• Using YouTube Analytics and wider data to understand performance and continuously optimise content.
• Monitoring competitors, creators and emerging YouTube trends.
• Presenting strategic recommendations and performance insights to clients.
• Building trusted relationships with founders, senior stakeholders and high‑profile individuals.
• Ensuring YouTube strategy complements wider social media, marketing and corporate communications activity.
• Supporting shoots where required and being comfortable working in a fast‑paced, highly collaborative environment.

Skills

YouTube strategy

Content strategy

Social media

Communication

Brand storytelling

Stakeholder management

Job description

Devonshire is seeking a Mid-Level YouTube Strategist to own YouTube strategy across a portfolio of premium clients. This hybrid role requires in-office days for shoots and close collaboration with founders, leaders and high-profile individuals.

You will shape content strategy and formats, optimize titles and thumbnails, and use YouTube Analytics to drive growth while coordinating with creative and production teams in a fast-paced environment.