YouTube Strategy Specialist for Premium Personal Brands

Devonshire; Slough; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

Devonshire is recruiting a Mid-Level YouTube Strategist to own YouTube strategy across a portfolio of premium clients. Hybrid role with 2 office days per week and shoots as needed, located in London.

You’ll translate client objectives and audience insights into content strategies, formats, titles, thumbnails and CTAs to drive visibility and long-term growth. With 3+ years in YouTube, content strategy or digital marketing, you’ll combine data with creative thinking, collaborate with production

Qualifications

• 3+ years’ experience within YouTube, content strategy, social media or digital marketing.
• Proven experience developing YouTube strategies and growing channels.
• Strong understanding of YouTube Analytics, audience behaviour and performance metrics.
• Experience developing content pillars, formats and creative concepts.
• Strong understanding of YouTube SEO, titles, thumbnails, retention and watch time.
• Confidence working with founders, senior leaders or senior clients.
• Excellent written and verbal communication skills.
• Experience working with premium, corporate, personal or founder-led brands would be highly advantageous.
• Strong commercial understanding of how content supports wider business and brand objectives.
• Ability to balance creative thinking with data and strategy.
• Attention to detail and high standard of work.

Responsibilities

• Developing and delivering YouTube strategies for high-profile founders, entrepreneurs, senior leaders and personal brands.
• Creating channel strategies that align YouTube activity with wider personal, corporate and business objectives.
• Identifying content opportunities, trends, formats and audience insights.
• Developing content pillars, series and repeatable formats that drive channel growth.
• Helping founders and senior leaders turn their expertise, opinions and stories into compelling YouTube content.
• Working closely with creative and production teams to turn strategy into high-quality content.
• Supporting the development of video concepts, hooks, titles, thumbnails and CTAs.
• Using YouTube Analytics and wider data to understand performance and continuously optimise content.
• Monitoring competitors, creators and emerging YouTube trends.
• Presenting strategic recommendations and performance insights to clients.
• Building trusted relationships with founders, senior stakeholders and high-profile individuals.
• Ensuring YouTube strategy complements wider social media, marketing and corporate communications activity.
• Supporting shoots where required and being comfortable working in a fast-paced, highly collaborative environment.

Skills

YouTube strategy

Content strategy

Social media

YouTube analytics

Audience insights

SEO for YouTube

Communication skills

Working with founders

Data-driven

Job description

Devonshire is recruiting a Mid-Level YouTube Strategist to own YouTube strategy across a portfolio of premium clients. Hybrid role with 2 office days per week and shoots as needed, located in London.

You’ll translate client objectives and audience insights into content strategies, formats, titles, thumbnails and CTAs to drive visibility and long-term growth. With 3+ years in YouTube, content strategy or digital marketing, you’ll combine data with creative thinking, collaborate with production