YouTube Data Analyst – Growth & Insights

LADbible Group; Greater London, Manchester; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

LADbible Group is seeking a Data Analyst in media industries to generate insights for the YouTube team and inform the Originals commissioning process.

You will analyse channel performance, build dashboards in Looker Studio and BigQuery, and conduct competitive intelligence using Tubular Labs and Social Blade. The role emphasizes data-driven recommendations and collaboration with stakeholders.

Qualifications

• Experience in data analytics within YouTube/media or digital publishing environments.
• Experience analyzing YouTube performance metrics (watch time, retention, CTR, RPM/CPM).
• Ability to translate data into commercial recommendations.
• Proficiency with BigQuery, SQL, Looker Studio and data visualization best practices.
• Familiarity with competitive intelligence tools such as Tubular Labs and Social Blade.
• Excellent stakeholder management and communication skills.

Responsibilities

• Analyse YouTube channel performance across watch time, CTR, audience retention, subscribers, RPM/CPM to identify trends and opportunities.
• Build, maintain, and optimise live dashboards using Looker Studio and BigQuery for stakeholders.
• Conduct competitive intelligence with Tubular Labs, Social Blade, and other analytics tools.
• Deliver audience, content format, and growth analysis to inform strategy and investments.
• Monitor portfolio performance and provide data-driven recommendations to support business goals.

Skills

Data analytics

YouTube analytics

Stakeholder communication

Data interpretation

BigQuery

SQL

Looker Studio

Data visualization

Tools

Tubular Labs

Social Blade

Looker Studio

Job description

LADbible Group is seeking a Data Analyst in media industries to generate insights for the YouTube team and inform the Originals commissioning process.

You will analyse channel performance, build dashboards in Looker Studio and BigQuery, and conduct competitive intelligence using Tubular Labs and Social Blade. The role emphasizes data-driven recommendations and collaboration with stakeholders.