Youtube Channel Manager

LADbible Group; Greater London, Manchester; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

LADbible Group is seeking a Channel Manager to own day-to-day YouTube channel management, publishing cadence, and feed strategy across our brands. You’ll optimise video performance and align content with audience insights and platform best practice.

You’ll collaborate with editorial, production and social teams, translate analytics into actionable growth initiatives, and explore monetisation opportunities through AdSense and sponsorships to drive sustainable scale.

Qualifications

• Experience in managing and scaling YouTube channels.
• Strong understanding of YouTube monetisation and algorithms.
• Ability to translate analytics into content strategy.

Responsibilities

• Own day-to-day management of YouTube channels across brands.
• Publish and optimise video performance and cadence.
• Analyse channel performance and share insights with the team.
• Collaborate with editorial, production and social teams.
• Identify formats, trends and storytelling approaches to grow reach.

Skills

YouTube channels

Audience analytics

Data-driven decisions

Monetisation strategies

Cross-functional collaboration

Tools

YouTube Studio

Google Analytics

Adsense

Job description

LADbible Group is one of the world's most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.

YouTube is one of our biggest growth engines, home to some of the most distinctive channels, including LADbible Entertainment, LADbible Stories and SPORTbible. From working with the world's biggest creators and A-list talent on hit formats like Snack Wars, to powerful storytelling through series such as Minutes With and Honesty Box, we've become one of the most exciting and influential players in the industry.

About the Role

Our YouTube team is growing, and we are on the lookout for YouTube experts across all seniorities. As a Channel Manager, you'll be responsible for building, publishing and optimising video performance across our channels. This role sits at the intersection of content strategy, platform performance and video monetisation.

What the opportunity looks like

• Channel Ownership - Own the day-to-day management of YouTube channels including scheduling, optimisation and feed strategy. You'll ensure a consistent, high-performing publishing cadence that aligns with audience behaviour and platform best practice.
• Audience Expertise - Become the internal expert on the channel's audience and competitive category. Monitor what is performing in the space, surface trends, and share findings with the team.
• Data and Reporting - Analyse and monitor YouTube channel performance. Identify what is working and what needs changing. You'll regularly report insights and recommendations back to the wider team.
• Commercial Awareness - Bring a commercial mindset towards YouTube - including but not limited to AdSense, sponsorship and integrated work.
• Cross-functional work - Work closely with editorial, production and social teams to shape and activate a clear YouTube strategy. This includes identifying formats, trends, hooks and storytelling approaches that drive repeat viewership, retention and monetisable scale.

Skills and experience we'd like you to have

• Prior experience managing and scaling high-performing YouTube channels, with a strong focus on the YouTube platform.
• A deep understanding and a genuine passion for YouTube, including what drives performance, monetisation and algorithms.
• Experience using data to inform content decisions, with the ability to translate analytics into actionable strategy.
• Commercial mindset, with experience optimising content for platform revenue as well as reach.
• An entrepreneurial, test-and-learn mentality, with a desire to build, iterate and improve systems and processes.

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.