YouTube Growth & Strategy Lead

LADbible Group; Greater London, Manchester; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

LADbible Group is seeking a Channel Manager to own day-to-day YouTube channel management, publishing cadence, and feed strategy across our brands. You’ll optimise video performance and align content with audience insights and platform best practice.

You’ll collaborate with editorial, production and social teams, translate analytics into actionable growth initiatives, and explore monetisation opportunities through AdSense and sponsorships to drive sustainable scale.

Qualifications

• Experience in managing and scaling YouTube channels.
• Strong understanding of YouTube monetisation and algorithms.
• Ability to translate analytics into content strategy.

Responsibilities

• Own day-to-day management of YouTube channels across brands.
• Publish and optimise video performance and cadence.
• Analyse channel performance and share insights with the team.
• Collaborate with editorial, production and social teams.
• Identify formats, trends and storytelling approaches to grow reach.

Skills

YouTube channels

Audience analytics

Data-driven decisions

Monetisation strategies

Cross-functional collaboration

Tools

YouTube Studio

Google Analytics

Adsense

Job description

LADbible Group is seeking a Channel Manager to own day-to-day YouTube channel management, publishing cadence, and feed strategy across our brands. You’ll optimise video performance and align content with audience insights and platform best practice.

You’ll collaborate with editorial, production and social teams, translate analytics into actionable growth initiatives, and explore monetisation opportunities through AdSense and sponsorships to drive sustainable scale.