Wholesale Manager - EMEA

R.M.Williams; Greater London; On-site; GBP 75,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Bonus opportunity

Product allowance

Staff discounts

Flexible working

Employee Assistance Program

Parental leave benefits

International collaboration

Career development

Global brand

Job summary

R.M.Williams is seeking an experienced Wholesale Manager to lead the European wholesale strategy for the UK, Ireland and selected EMEA markets. Reporting to the GM of Europe, you will strengthen existing partnerships, identify growth opportunities and ensure brand standards are upheld across all wholesale touchpoints.

In this highly commercial role, you will oversee sell-through, product assortment and account performance, collaborating with partners, distributors and internal teams to drive

Qualifications

• Experience in wholesale footwear or related category.
• Strong product knowledge to advise on assortments.
• Experience across wholesale sales cycles, including sell-in and account planning.
• Willingness to travel regularly across UK, Ireland and Europe.

Responsibilities

• Manage and grow a portfolio of wholesale accounts across the UK, Ireland and EMEA.
• Support strategic key accounts alongside the GM of Europe.
• Execute seasonal sell-in appointments, product showings and go-to-market activities.
• Drive growth through stronger ranging, increased distribution and improved sell-through.
• Build trusted relationships with stockists, partners and distributors.
• Support onboarding of new wholesale accounts and markets.
• Analyze sales performance, market trends and consumer insights to identify opportunities.
• Conduct regular business reviews with partners and provide commercial recommendations.
• Champion brand standards across wholesale environments and product presentation.
• Work cross-functionally with Product, Operations, Marketing and Commercial teams to deliver outcomes.
• Utilise data and AI-enabled tools to enhance decision-making and account performance.

Skills

Relationship management

Sales strategy

Analytical capability

Travel readiness

Tools

NuOrder

Job description

Position Summary

At R.M.Williams, we've been crafting products of purpose since 1932. What began in the Australian outback has grown into a global brand, built on quality, authenticity and enduring style.

We're looking for an experienced Wholesale Manager to join our European team and help drive the next phase of growth across the UK, Ireland and selected EMEA markets.

Reporting to the GM of Europe, you'll be responsible for strengthening existing wholesale partnerships, identifying growth opportunities, supporting new market development and ensuring our brand is represented consistently and professionally across every wholesale touchpoint.

This is a highly commercial role that combines relationship management, sales execution, product expertise and market insight. You'll work closely with partners, distributors and internal stakeholders to grow revenue, improve sell-through and deliver exceptional brand experiences.

Key Responsibilities

• Manage and grow a portfolio of wholesale accounts across the UK, Ireland and EMEA
• Support strategic key accounts alongside the GM of Europe
• Execute seasonal sell-in appointments, product showings and go-to-market activities
• Drive growth through stronger ranging, increased distribution and improved sell-through
• Build trusted relationships with stockists, partners and distributors
• Support the onboarding and opening of new wholesale accounts and markets
• Analyse sales performance, market trends and consumer insights to identify opportunities
• Conduct regular business reviews with partners and provide commercial recommendations
• Champion brand standards across wholesale environments, visual merchandising and product presentation
• Work cross-functionally with Product, Operations, Marketing and Commercial teams to deliver outstanding outcomes
• Utilise data and AI-enabled tools to enhance decision-making, efficiency and account performance

What we’re looking for

You are a commercially minded wholesale professional who thrives on building strong relationships and delivering results.

You’ll Bring

• Proven success managing and growing wholesale accounts within footwear, apparel, accessories or a related category
• Strong product knowledge and the confidence to advise partners on assortments and ranging opportunities
• Experience across wholesale sales cycles, including seasonal sell-in, orderbook management and account planningA track record of increasing sales, improving distribution and driving sell-through performance
• Strong commercial acumen and analytical capability
• Experience working across multiple markets or territories, ideally including the UK, Ireland and broader EMEA region
• Confidence using wholesale reporting tools and platforms such as NuOrder
• Excellent communication, presentation and stakeholder management skills
• The ability to work autonomously while influencing outcomes across diverse teams
• Flexibility to travel regularly throughout the UK, Ireland and Europe, with occasional travel to Australia

What we offer

At R.M.Williams, you'll be part of a business with a proud heritage and an exciting future. We combine craftsmanship, innovation and an unwavering commitment to quality, while fostering a culture where people can do their best work.

You’ll Also Enjoy

• Competitive salary and bonus opportunity
• Product allowance and generous staff discounts
• Flexible working arrangements
• Employee Assistance Program
• Parental leave benefits
• Opportunities for international collaboration and career development
• Working with a globally recognised brand experiencing continued growth

About R.M.Williams

Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever‑growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life's great journeys. Reginald Murray 'RM' Williams always said, 'it's the people who make a company' and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.

R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.