Wholesale Customer Development Manager

JR United Kingdom; Slough; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading FMCG business seeks a Wholesale Customer Development Manager to drive brand activation and build commercial relationships. This fully remote position requires a strong track record in brand launching within the UK market and involves significant strategic planning and relationship management.

Qualifications

• Experience launching a brand into a new market.
• FMCG sector experience preferred.
• Full UK driving licence required.

Responsibilities

• Create and establish commercial relationships to build the brand.
• Develop multi-channel strategy for the brand in the UK market.
• Manage CRM sales tool to track customers.

Skills

Brand activation

Sales development

Relationship building

Strategic thinking

Tools

CRM Sales tool

Job description

Social network you want to login/join with:

Wholesale Customer Development Manager, slough

col-narrow-left

Client:

Radar Recruitment

Location:

slough, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

col-wide

Job Description:

A truly exciting opportunity for a dynamic, entrepreneurial individual to drive a new branded product range for a globally successful FMCG business who have wider aspirations in the UK.

The business are incredibly successful internationally and can boast a market leading position overseas in mature markets. Following a host of acquisitions globally, including the UK, they have built on this in recent years with commercial wins across own brand, and more recently a branded proposition. Following successful launches in supermarkets - this new position will be responsible for the continued growth of their branded proposition into a variety of wholesale channels, with an initial focus on London, with a view to expanding beyond this.

This would be a great opportunity for someone who has a track record of launching a brand into a new market. The nature of the role will be very cross functional, so someone that has a good understanding of brand activation and associated marketing activities as well as core sales/customer development would be an advantage. Essentially, we are looking for someone that can bring a start up, dynamic, builder type of profile to the business, but with the confidence, infrastructure and backing of an established global business.

Responsibilities

• To create and establish commercial relationships, building the brand and delivering the volume, margin, profit and distribution objectives.
• Build brand distribution outside of core retail, shaping the growth of the brand in the UK market.
• Build upon existing distribution relationships moving towards a brand building approach as opposed to the current order fulfilment basis.
• Use learnings from brand launches overseas to replicate and adapt in the UK market.
• Build relationships with wholesale partners whilst also driving strategic direct relationships with current and potential end customers.
• Driving new business (initially primarily outbound)
• Drive relationships across wholesalers, independent retail, consumer trade markets and foodservice.
• Develop multi channel strategy for the brand, initially in London and beyond
• Management of CRM Sales tool to track current and potential customers.

Please note: The role is a fully remote role, but due to the business plan, you will need to be based in or around London and hold a full UK driving licence.