Website Product Owner: Lead CMS & Digital Experience

Barclays; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Barclays Website Product Owner role focused on defining the vision, strategy and roadmap for PBWM's web estate, guiding a modern, scalable digital product. You will lead migration to a headless CMS, establish governance and enable reusable content across channels.

You will collaborate with Marketing, Technology, UX, Content, Analytics, SEO and Compliance to balance client needs, regulatory requirements and business growth, driving transformation and measurable outcomes.

Responsibilities

• Own the website product vision, strategy, roadmap and backlog, aligned to business, digital and transformation objectives.
• Translate client, business and regulatory requirements into prioritised initiatives that improve engagement, conversion, servicing and efficiency.
• Own end-to-end website journeys, championing customer-centric design, accessibility and continuous improvement.
• Partner with UX, Analytics, Technology and Marketing teams to improve usability, personalisation, experimentation and performance.
• Own and manage the CRO function and roadmap.
• Lead the primary website transformation initiative – migration to a headless CMS.
• Define the ongoing digital experience platform roadmap alongside Architecture and Engineering teams.
• Provide technical leadership across CMS architecture, APIs, templates, components and integrations to support scalable, future-ready solutions.
• Lead, coach and develop website product, content operations or delivery colleagues as the function evolves, setting clear objectives, priorities and performance expectations.
• Build capability within the team by upskilling to meet capability gaps, embedding effective ways of working, clear ownership, documentation and knowledge-sharing.
• Partner with Content and Marketing teams to improve content effectiveness, discoverability and performance across SEO/GEO/AEO.
• Establish content governance and publishing standards across global markets.
• Ensure website activity complies with regulatory, legal, privacy, accessibility and governance requirements.
• Work with Compliance, Legal and Risk to support cross-border digital marketing and jurisdiction-specific requirements, balancing global consistency with local needs.
• Define and monitor website KPIs, business outcomes and non-functional requirements, including performance, resilience, security, scalability and site speed.
• Use analytics and customer insights to inform prioritisation, investment decisions and ongoing optimisation.

Job description

Barclays Website Product Owner role focused on defining the vision, strategy and roadmap for PBWM's web estate, guiding a modern, scalable digital product. You will lead migration to a headless CMS, establish governance and enable reusable content across channels.

You will collaborate with Marketing, Technology, UX, Content, Analytics, SEO and Compliance to balance client needs, regulatory requirements and business growth, driving transformation and measurable outcomes.