Website Manager, Marketing Technology

Walkers; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Website Manager to enhance its digital presence. This role involves managing website operations, ensuring content aligns with marketing strategies, and utilizing SEO principles for improved visibility. You will collaborate with global teams to support digital marketing campaigns and enhance user experience. If you are a proactive individual with a passion for web management and digital marketing, this opportunity could be your next career step in a dynamic and inclusive environment.

Benefits

Dynamic working environment

Career progression opportunities

Diversity and inclusion initiatives

Qualifications

• Experience in managing corporate websites and digital marketing campaigns.
• Strong understanding of SEO and website performance analytics.
• Familiarity with CMS platforms and web design principles.

Responsibilities

• Manage website content to align with branding and marketing strategies.
• Monitor website performance and implement SEO best practices.
• Support digital marketing campaigns and collaborate with teams.

Skills

Website Management

SEO Principles

Digital Marketing

Content Management Systems (CMS)

Analytics Tools

Project Management

User Experience (UX)

Troubleshooting

Education

Bachelor's degree in Web Development

Bachelor's degree in Computer Science

Bachelor's degree in Information Technology

Tools

Sitecore XM Cloud

Google Analytics

WordPress

Job description

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We are a leading international law and professional services firm providing legal, corporate and fiduciary services to global corporations, financial institutions, capital market participants and investment fund managers. With a global presence spanning the Americas, Europe, the Middle East and Asia, we advise on the laws of Bermuda, the British Virgin Islands, the Cayman Islands, Guernsey, Ireland and Jersey.

We treat everyone as the intelligent professional they are. Our approach is to trust and empower our people to deliver consistently, and enable them to succeed. Diversity is our secret weapon – it’s the sheer breadth of Walkers people that makes us who we are – gathered from across the globe and fluent in languages, jurisdictions and cultures that help us to mirror our clients and keep our own thinking in tune with the world in which we operate.

Office: London (hybrid 50%)

As the Website Manager in the Marketing Technology team, you will be responsible for managing the operations of our corporate website and ensuring its content and performance meet expectations. This role is crucial for maintaining the firm's digital presence, supporting business objectives, enhancing client engagement, and following industry best practices.

The ideal candidate should have significant experience with Sitecore platforms, SEO principles, reporting, and analytics. They should also be familiar with digital marketing and campaign design, possess a collaborative approach, and be skilled at training users on content creation and updates.

Working within a global team, you will handle technical support for both the front-end and back-end of the website, as well as content development and functional enhancements to help the firm achieve its growth strategy and improve the digital client experience.

This position requires strong technical expertise in website management and an understanding of current marketing tools and strategies for effective digital marketing campaigns.

Duties & Responsibilities

Website content management:

• Create, update, and maintain website content to ensure it aligns with the firm's branding and marketing strategies.
• Implement SEO best practices to improve search engine rankings and drive organic traffic.

Performance monitoring and optimisation:

• Oversee the day-to-day operations of the public website to ensure its smooth operation, and effective role as the firm's digital front door.
• Monitor website performance using analytics tools to track metrics such as traffic, conversions, and user engagement and make recommendations for improvement.

Digital marketing integration:

• Support digital marketing campaigns to ensure the website plays an effective role as the interface for campaign traffic (from email marketing, LinkedIn and social media, PPC advertising, etc) to drive conversions for the business.
• Collaborate with marketing, BD and communications team to ensure website content supports broader initiatives and campaigns.
• Conduct regular user experience enhancement audits to identify and fix usability issues, ensuring the website is intuitive and user-friendly.
• Implement personalisation and A/B testing using Sitecore XM Cloud's built-in tools to tailor content to different audience segments.

Technical management:

• Work with developers, IT and marketing teams to manage technical aspects of the website, including bug fixes and feature enhancements.
• Work closely with the IT team and vendors to ensure website security, hosting and technical stability.
• Ensure compliance with data protection regulations and industry standards.
• Manage website enhancement projects on behalf of the marketing, BD and communications team ensuring that they meet goals in terms of the digital roadmap, timing and budget.
• Leverage Sitecore XM Cloud's capabilities for content authoring, personalisation, and analytics to create high-converting websites.

In addition to:

• Stay updated with industry trends and best practices to continually improve web marketing efforts.
• Report on website performance and marketing campaign effectiveness to stakeholders.
• Deliver training and provide guidance to internal teams, ensuring that non-technical staff can manage and update content effectively.
• Develop website best practice guides and documentation to streamline processes and ensure consistency.

Education, Skills & Experience

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree in web development, computer science, information technology or related field.

Website management:

• Experience in website management or digital marketing execution.
• Knowledge of website platforms, infrastructure and technology.

Content Management Systems (CMS):

• Experience with CMS platforms like Sitecore XM Cloud, WordPress, or similar systems.
• Knowledge of web design principles and user experience (UX) best practices.

SEO and analytics:

• Strong understanding of SEO principles and experience with analytics tools such as Google Analytics.
• Ability to analyse website performance and make data-driven decisions to improve traffic and engagement.

Digital marketing:

• Experience in digital marketing including email marketing, social media, PPC advertising, and content marketing.
• Coordination with marketing campaigns to ensure website content aligns with broader marketing strategies .

Project management:

• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication skills to collaborate effectively with marketing, design, IT and development teams.

Additional experience and qualities:

• Troubleshooting and problem-solving abilities to address technical issues and improve website functionality.
• Experience in conducting UX audits and implementing A/B testing for website optimisation.
• Continuous learning to stay updated with industry trends and best practices.
• A team player capable of building good working relationships and collaborating.
• Good written and oral communication skills, with attention to detail.
• Self-starter who brings positive energy.
• Ability and willingness to occasionally work outside of normal working hours/days as required.

Walkers offers a dynamic working environment with opportunities for career progression.

Please note that Walkers will not accept any applications received from agencies at this time. Only candidates selected for interview will be contacted.

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Walkers global is an equal opportunity employer. Equality and diversity are key to our global identity and an integral part of our goal to continue being an employer of choice. We are committed to a work environment that supports all individuals irrespective of gender, ethnicity, nationality, race, religion, marital status, age, disability, pregnancy, sexual orientation, gender identity or any other applicable legally protected characteristics. We make every effort to ensure that employment opportunities are open and accessible to all purely on the basis of personal ability.