Digital Content Writer

TN United Kingdom; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a creative content writer to join their dynamic team. This exciting opportunity involves developing engaging content for consumer websites while ensuring adherence to brand voice and SEO best practices. You will work closely with a collaborative team, supporting the global delivery of content across various regions. With a focus on creativity and precision, this role promises to be both challenging and rewarding, allowing you to make a significant impact in a fast-paced environment. If you're passionate about writing and digital marketing, this is the role for you!

Benefits

Flexible working hours

Hybrid working options

Supportive team environment

Diversity and inclusion initiatives

Qualifications

• Minimum 2 years of digital content experience required.
• Experience with content management systems and SEO best practices.

Responsibilities

• Write and edit content for websites ensuring brand voice consistency.
• Collaborate with stakeholders for timely content delivery.
• Optimize digital content for SEO and user experience.

Skills

Content Writing

SEO Optimization

Digital Marketing

Interpersonal Skills

Time Management

Creative Writing

Grammar and Punctuation

Education

Degree in a related discipline

CIM/IDM Diploma/Certificate in Digital Marketing

Tools

Content Management System

GA4 Analytics

SEMrush

MoZ

Job description

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Founded in 1998, DUAL has built a reputation as a specialist underwriting group and the market of choice for insurance intermediaries around the world. That’s how we have become one of the world’s largest international underwriting agencies with US$3.5 of GWP.

DUAL is part of Howden, an international insurance group with employee ownership at its heart. The Group was founded in 1994 and now has divisions in broking and underwriting, operates in 55 territories and employs over 18,000 people handling US$38bn of premium on behalf of clients.

People: 1700

Countries: 21

A great opportunity for a creative content writer with a passion for precision

A high energy, friendly, fast paced and entrepreneurial environment

Six month FTC/contract, based in London, working with a small, collaborative team

Full time position: 5 days a week (hybrid working – work 2/3 days in our London office and the rest from home)

About DUAL

With market-leading market presence in 21 countries, we’re a truly global organisation. But our real strength lies in our local teams, whose knowledge of their market helps them better understand and meet our clients’ needs. We believe that our success is built on creating and delivering the right products to the right people.

In fact, ever since DUAL was founded in 1998, we have focused on one thing. Being the best underwriting business we can be. Specialist underwriting is at the core of our business and it’s this which has built our reputation as a strong and expert strategic partner for our intermediaries and capacity providers.

About the role

At DUAL we are currently undertaking a global rebrand that will involve developing and implementing a new visual identity for the business. This project will also involve reviewing and migrating some of our current sub-brands across the business, making it a busy but exciting project to be part of.

In this role, you will be writing and editing website content ensuring our distinct brand voice comes to life. Reporting to the Digital Marketing Manager, your key stakeholder relationships will be a range of marketing, business and insurance professionals who need your help to create genuinely engaging content.

This role is semi-remote, with the expectation to attend the office regularly

Key responsibilities

Write content for our consumer websites according to house styleguide and Tone of Voice

Revise and edit content before publication

Support the Digital Marketing Manager in global delivery of content (US, Australia, New Zealand, UK)

Collaborate with internal stakeholders inc. content writers, designers, UX for timely delivery of content

Ensure digital content is fully optimised for SEO & UX best practice

Build out content and new pages in our CMS

Give feedback on others’ writing in a compassionate, constructive manner

Ensure all content published is factually correct and approved by all parties (stakeholders, legal and compliance teams)

Effective diary and time management

Excellent interpersonal skills with the ability to work with a diverse range of internal and external stakeholders.

Exceptional written communication skills

Impeccable use of grammar, punctuation, and spelling

Articulate, clear communicator, comfortable expressing ideas

Strong creative writing skills – please provide examples

Able to give (and receive) constructive feedback

On-page SEO knowledge and understanding of social best practice

Experience with a content management system

Ability to manage multiple stakeholders in a fast-paced, deadline-driven environment

Efficient and highly organised

Experience with GA4 analytics, SEMrush, MoZ

Minimum 2 years of digital content experience

A degree or diploma in a related discipline

CIM/IDM Diploma /Certificate in Digital Marketing related subject desirable

What do we offer in return?

A career that you define. At DUAL, we value diversity – there is no one DUAL type. Instead, we’re looking for individuals who share the same values as us:

Our successes have all come from someone brave enough to try something new

We support each other in the small everyday moments and the bigger challenges

We are determined to make a positive difference at work and beyond

Reasonable adjustments

We're committed to providing reasonable accommodations at DUAL to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Fixed Term Contract (Fixed Term)