Website Growth & Optimisation Lead

Animal Friends Pet Insurance Ltd; United Kingdom; Remote; GBP 43,000 - 53,000; Full time

Job summary

Animal Friends Pet Insurance Ltd is seeking a Website Manager to own the strategy, optimisation and day-to-day management of the company’s website, delivering a customer-focused journey that drives engagement and revenue.

You will lead landing page improvements, manage GA4 data and collaborate with marketing, product and IT to integrate systems while ensuring security and regulatory standards.

The role offers a collaborative environment and a focus on work‑life balance in the United Kingdom.

Qualifications

• Experience in website or digital product management with commercial outcomes.
• Solid understanding of web technologies and modern CMSs.
• Deep expertise in GA4, event tagging and performance reporting.
• Hands-on UX optimisation, landing page strategy and performance improvement.

Responsibilities

• Drive the Digital Strategy: Own the website roadmap to align with company goals.
• Optimise the Journey: Lead landing page improvements, CTAs and A/B tests.
• Own the Data: Admin GA4 property, manage data layer, translate insights into actions.
• Maintain Excellence: Oversee information architecture, ensure security standards, support UAT.
• Collaborate and Build: Partner with marketing, product, IT and customer service teams.

Skills

Website management

GA4 analytics

CRO/UX

Stakeholder comms

Digital strategy

Job description

Animal Friends Pet Insurance Ltd is seeking a Website Manager to own the strategy, optimisation and day-to-day management of the company’s website, delivering a customer-focused journey that drives engagement and revenue.

You will lead landing page improvements, manage GA4 data and collaborate with marketing, product and IT to integrate systems while ensuring security and regulatory standards.

The role offers a collaborative environment and a focus on work‑life balance in the United Kingdom.