Organic Growth Manager

Frontify; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private health benefits

Pension scheme 5% matched

25 days annual leave

Educational and wellbeing days off

Wellbeing, learning and development, &

Home office setup budget

Weekly free office lunch

Workation: 45 days annually

Localized benefits

Summer company meet-up

Job summary

Frontify is seeking a senior leader to shape organic growth for our B2B SaaS platform. You will set the strategy for organic demand, align CRO initiatives, and drive AI-powered discovery improvements across GA4, SEMrush, Screaming Frog, and Dreamdata.

You will work across content, product, and marketing to convert visibility into qualified pipeline. You will lead a hybrid model with two days per week in our London office, and build AI-driven workflows that amplify the marketing team’s impact

Qualifications

• 8+ years shaping organic growth in B2B SaaS environments.
• Deep expertise in technical SEO, spanning architecture, crawlability, rendering, Core Web Vitals, and CMS platforms such as Webflow.
• Experience with AEO and AI visibility, measuring and growing discovery and demand through AI models.
• Commercial mindset that ties organic performance to pipeline and revenue, not rankings alone.

Responsibilities

• Set strategy and targets for organic-sourced demand and pipeline with clear leadership insights.
• Build measurement linking organic and AI-driven discovery to business impact using GA4, Dreamdata, ThoughtSpot, and Search Console.
• Define Frontify's AEO strategy to improve visibility across AI assistants via structured data and content optimization.
• Lead technical SEO across the Webflow ecosystem to improve site architecture, crawlability, indexation, Core Web Vitals.

Skills

Technical SEO

AEO & AI visibility

Commercial mindset

CRO programs

AI workflows

Tools

GA4

SEMrush

Screaming Frog

Dreamdata

Job description

Frontify is the brand platform behind some of the world's leading organizations, including Microsoft, Telefónica, Bosch, Mercedes-Benz, and Kia. We help every team bring brands to life - with governance in one place, seamless workflows across the tools people already use, and a foundation that's ready for AI.

We're driven by collaboration, curiosity, and the belief that great work can happen anywhere. What began in St. Gallen has grown to London, New York, and beyond. Wherever you join us, you'll take ownership from day one, shape work that reaches global brands, and help redefine how brands work in the age of AI.

What you'll shape

Organic discovery is changing fast - and you'll set the direction for how Frontify turns that change into growth. You'll grow the value and volume of organic-sourced pipeline by making Frontify a visible and credible answer wherever buyers explore brand management and Digital Asset Management (DAM) - from Google to ChatGPT and AI Overviews. As search shifts from clicks to citations, you'll shape how we succeed in both worlds: strengthening the organic performance that drives growth today while building the content, systems, and measurement that help Frontify lead in AI-driven discovery.

What you'll do

• Set the strategy and targets for organic-sourced demand and pipeline, turning performance into clear insights and recommendations for senior leadership.

• Build a measurement approach that connects organic and AI-driven discovery to business impact across tools including GA4, Dreamdata, ThoughtSpot, and Search Console.

• Define Frontify's Answer Engine Optimization (AEO) strategy, improving visibility across AI assistants through prompt tracking, share-of-voice analysis, crawler accessibility, structured data, and content optimization.

• Anticipate shifts in search behavior - from AI Overviews and zero-click journeys to changing click-through rates - and evolve our strategy accordingly.

• Lead technical SEO across our Webflow ecosystem, improving site architecture, crawlability, indexation, Core Web Vitals, and structured data.

• Shape commercially focused content programs across competitor, solution, use case, and industry pages, using research and regular audits to prioritize the biggest growth opportunities.

• Build a high-impact experimentation roadmap across key pages and forms, connecting CRO decisions to demos and pipeline.

• Shape the website as a scalable conversion engine, influencing page templates, CMS architecture, content systems, and how work moves from idea to launch.

• Build AI-powered workflows that amplify the marketing team's impact, from content engineering and quality assurance to integrations across Webflow, Search Console, SEMrush, and Screaming Frog.

• Lead agency and specialist partners across SEO, content, and CRO, setting clear expectations for quality, outcomes, and return on investment.

• Work in a hybrid setup, spending two days per week in our London office.

What you bring

• 8+ years of experience shaping organic growth in B2B SaaS environments.

• Deep expertise in technical SEO, with the confidence to move between strategy and hands‑on work across architecture, crawlability, rendering, Core Web Vitals, and CMS platforms such as Webflow.

• Early, practical experience with AEO and AI visibility, including measuring and growing discovery and demand through LLMs.

• A commercial mindset that connects organic performance to qualified demand, opportunity value, and pipeline - not rankings alone.

• Fluency across tools such as Search Console, GA4, SEMrush or Ahrefs, Screaming Frog, and attribution platforms such as Dreamdata, with an instinct for automating rather than manually assembling insights.

• Experience designing CRO programs and experiments that turn traffic into meaningful customer and business outcomes.

• A builder's mindset toward AI, with experience creating prompt workflows, content systems, and API or Model Context Protocol (MCP) integrations that make teams more effective.

What we offer

• Private health benefits and health cash plan

• Pension scheme: 5% matched

• A minimum of 25 days of annual leave per year

• Paid educational and wellbeing days off

• Wellbeing, learning and development, and commuter allowance

• Home office setup budget

• Weekly free office lunch

• Workation: Work from inspiring locations around the world (45 days annually)

• Localized benefits

• Invite to our summer company meet-up

A few things to know

Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We're committed to providing a fair and accessible recruitment process. If you have a disability and require reasonable adjustments at any stage, please speak with your Talent Partner. Any information you share will remain confidential.

This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We're looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, join us and help shape the future of branding.

We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We'll share all relevant details during the interview process.

We use third-party artificial intelligence (AI) tools to record and transcribe interviews and to help our team review candidate profiles. These tools don't replace human judgment, and all evaluations and final hiring decisions are made by our recruitment team. Please see our Privacy Notice for more information about how we process your data and how to exercise your privacy rights.