Digital Marketing Officer

Walsall Council; Walsall; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

Walsall Council is seeking a creative Digital Marketing Officer to turn insights and authentic fostering experiences into engaging content that drives enquiries. You will help shape the regional digital strategy and deliver multi-channel campaigns across the Black Country.

You will join a collaborative team across councils, using CRM, CMS and analytics to improve impact. Strong storytelling, content creation and inclusive communication are essential for success in this role.

Qualifications

• Experience in digital marketing, social media, content creation or a related field.
• Strong storytelling, copywriting and editing skills across written, visual and video content.
• Experience delivering multi-channel campaigns and using content management, CRM and digital marketing tools.
• Knowledge of social media, email marketing, SEO, analytics and digital advertising, using data to improve results.
• Strong organisational and stakeholder management skills, with a commitment to inclusive communication, equality and diversity.
• A relevant Level 4 qualification, degree or equivalent experience.

Responsibilities

• Plan, deliver and optimise integrated digital marketing campaigns across multiple channels.
• Manage and develop regional social media channels and Google Business Profile listings.
• Create and schedule engaging written, visual and video content for social media, email marketing and digital campaigns.
• Support digital PR paid search and social advertising, virtual events and local promotional activity.
• Apply SEO best practice to improve visibility, engagement and user experience.
• Maintain accurate campaign, audience and enquiry data through CRM systems.
• Monitor campaign performance, produce clear reports and recommend improvements.
• Identify emerging digital opportunities, trends and innovations that strengthen our approach.
• Manage the content for the Black Country Fostering Hub website and ensure other websites are aligned.
• Work collaboratively with partners, agencies and foster carers across the region to promote local events and generate enquiries.

Skills

Digital marketing

Storytelling

Copywriting

Social media

Content creation

SEO

Analytics

CRM

Education

Level 4 qualification

Tools

CRM

CMS

Google Analytics

Google Business Profile

Job description

Are you a natural storyteller who can uncover real experiences and turn them into content that makes people stop, think and act? Your creativity and digital marketing expertise could inspire more people to foster and help change children's lives across the Black Country. The Black Country Fostering Hub brings together Walsall Council, City of Wolverhampton Council, Dudley Council and Sandwell Children’s Trust to recruit and support more local foster carers. By combining regional reach with local knowledge and support, we aim to increase the number and diversity of fostering households so that more children can live close to their families and communities. As our Digital Marketing Officer, you will turn audience insight and authentic fostering experiences into content that generates high-quality enquiries. This is an exciting opportunity to join a new and ambitious regional service at a formative stage. You will help establish our digital approach and see the direct impact of your work on the lives of children and young people across the Black Country.

What you’ll be doing

• Plan, deliver and optimise integrated digital marketing campaigns across multiple channels.
• Manage and develop regional social media channels and Google Business Profile listings.
• Create and schedule engaging written, visual and video content for social media, email marketing and digital campaigns.
• Support digital PR paid search and social advertising, virtual events and local promotional activity.
• Apply SEO best practice to improve visibility, engagement and user experience.
• Maintain accurate campaign, audience and enquiry data through CRM systems.
• Monitor campaign performance, produce clear reports and recommend improvements.
• Identify emerging digital opportunities, trends and innovations that strengthen our approach.
• Manage the content for the Black Country Fostering Hub website and ensure other websites are aligned.
• Work collaboratively with partners, agencies and foster carers across the region to promote local events and generate enquiries.

What matters most is your ability to connect with people, recognise a powerful story and bring it to life through authentic and inclusive digital content that inspires action.

We are looking for a creative and collaborative digital marketer with excellent communication skills and the ability to use insight to shape effective campaigns and inspire more people to begin their fostering journey. You’ll bring:

• Experience in digital marketing, social media, content creation or a related field, with evidence of engaging audiences.
• Strong storytelling, copywriting and editing skills across written, visual and video content.
• Experience delivering multi‑channel campaigns and using content management, CRM and digital marketing tools.
• Knowledge of social media, email marketing, SEO, analytics and digital advertising, using data to improve results.
• Strong organisational and stakeholder management skills, with a commitment to inclusive communication, equality and diversity.
• A relevant Level 4 qualification, degree or equivalent experience.

You will work as part of a joined‑up regional fostering recruitment service alongside colleagues leading strategic marketing, community engagement, partnerships and local lead generation. By combining these strengths, the team will help more people across the Black Country consider fostering and begin their journey.

At Walsall Council, we appreciate that AI can be a useful tool for ideas or guidance. However, we encourage you to make sure your application reflects your own voice and experiences. Over-reliance on AI can make responses feel less personal, and we really want to understand what makes you unique. Your experiences, skills, and perspective are what set you apart, so please ensure your application as a whole - particularly your 'Supporting Information' - reflects your own voice., Walsall Council’s Children’s Services are the only Ofsted 'Outstanding' local authority in the Black Country. During a visit in May 2025, Inspectors described Walsall Council as a place where children were at the heart of. The council’s journey of continuous improvement started in 2017 and has since transformed into a service with a clear vision, clear priorities and a clear plan, all informed by the views of our staff and children. Staff are at the core of delivering great outcomes for children and young people in Walsall, which is underpinned by our Walsall Right 4 Children vision. The latest Ofsted inspection demonstrated that staff in children’s services are proud to work for Walsall Council and feel supported to do great work.