Digital Growth and Optimisation Lead

WORKSPACE GROUP PLC; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Workspace Group PLC is seeking a Digital Growth and Optimisation Lead to own the digital acquisition and conversion strategy. You will drive website optimisation, search performance, and paid media, using insights and experiments to uncover opportunities and increase qualified enquiries.

You'll build a roadmap across CRO, SEO and GEO, working with the content team to strengthen Workspace’s AI search visibility and overall online presence.

Responsibilities

• Own digital acquisition and conversion strategy across channels.
• Drive website optimisation, SEO performance and paid media.
• Use analytics and experimentation to identify opportunities and improve conversion.
• Build and prioritise a CRO/SEO/GEO roadmap; collaborate with content team to boost AI search visibility.
• Lead a small team; foster testing; turn insights into scalable improvements.

Job description

We’re looking for a Digital Growth and Optimisation Lead to take ownership of our digital acquisition and conversion strategy.

This role will drive website optimisation, search performance and paid media. You’ll use customer insight and experimentation to find new opportunities, bring in more qualified enquiries and improve conversion.

You’ll build and prioritise a roadmap across CRO, SEO and GEO, working with our content team to improve how Workspace appears in AI search.

An exciting new website launches in November, and you’ll shape what happens next. You’ll build and prioritise a roadmap across CRO, SEO and GEO, working with our content team to strengthen Workspace’s visibility in AI search.

You’ll be equally comfortable drilling into analytics, challenging agency recommendations and getting stakeholders behind your plans. You’ll connect website, media and sales data to make clear calls on where to invest and what to improve.

Beyond the relaunch, you’ll grow organic and owned channels, turn strong content into paid campaigns that reach new audiences, and put AI to practical use in analysis and optimisation. You’ll lead a small team with the freedom to test ideas and build on what works.