SEO & CRO Manager — Hybrid, Growth & UX Optimization

LoyaltyLion; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Life insurance from day 1

Perks at Work discounts

Charity giving scheme

Optional pension salary sacrifice

Flexible working – core hours 10-4

Hybrid working – 2 days in Farringdon

4.30pm finish on Friday

Quarterly team socials

MacBook & setup equipment

£200 work from home allowance

Claude subscription

Learning & Development budget

Bi-annual Performance Reviews

Gift vouchers for recognition

25 days holiday + bank holidays

Additional holiday +1 day per year up

Christmas leave booster

Work from anywhere policy

Choice of wellbeing budget or private/

Cycle to work scheme

Employee Assistance Programme

Enhanced parental leave

Nursery scheme

Family forming leave

Job summary

LoyaltyLion seeks a Demand Generation Manager to drive website performance and conversion for ecommerce brands. You’ll own content, SEO, CRO, and script-based assets to attract and convert potential customers, supporting the Demand Director.

You’ll work with Brand and Demand teams to build pages and experiences that meet brand guidelines, test ideas, optimise user journeys, and craft paid campaign messaging. Hybrid role; 2 days in Farringdon.

Qualifications

• Create SEO content and copy
• Manage existing content pages
• Develop articles and blog content
• Coordinate with external freelancers on SEO audits
• Improve site UX through research and optimisation
• Run CRO experiments and A/B tests
• Build landing pages for paid campaigns
• Develop ad messaging and scripts
• Coordinate external video editing resources

Responsibilities

• Experience in an in-house performance marketing environment
• Excellent copywriting skills for direct response and long-form content
• Experience across UX research and user testing
• Background in digital content and website management
• Experience with script development and ad campaign materials
• SEO and content marketing experience

Skills

Copywriting

UX research

Content management

SEO & content marketing

Ad campaigns & scripts

Tools

SEO audits

Job description

LoyaltyLion seeks a Demand Generation Manager to drive website performance and conversion for ecommerce brands. You’ll own content, SEO, CRO, and script-based assets to attract and convert potential customers, supporting the Demand Director.

You’ll work with Brand and Demand teams to build pages and experiences that meet brand guidelines, test ideas, optimise user journeys, and craft paid campaign messaging. Hybrid role; 2 days in Farringdon.