Web & CRM Growth Marketing Lead

Team 17 Digital

United Kingdom

On-site

GBP 55,000 - 75,000

Full time

9 days ago

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Job summary

Team17 Digital is seeking a Web & CRM Marketing Manager to drive player acquisition and engagement through owned channels. You will own Team17 web, email and database activities, collaborating with Brand, Community, Creator, Creative and Performance teams to deliver integrated campaigns and GTM strategies for our games.

You will lead web planning, CMS management, email marketing, and CRM workflows to maximise lifecycle engagement.

Qualifications

Hands-on web experience, leading web campaigns and managing CMS/analytics.
Extensive email marketing and segmentation experience; HubSpot and/or Mailchimp.
CRM principles, systems, and segmentation strategies.
GA4 and event tagging knowledge is a bonus.
Passion for videogames and understanding of gaming communities is desirable.

Responsibilities

Lead web planning and execution, CMS UX optimisation and content on-brand.
Lead email marketing strategy, campaigns, segmentation, execution and reporting.
Manage and optimise CRM workflows to boost lifecycle engagement.
Define and deliver digital campaigns across our channels in line with objectives and budgets.
Oversee launch setup and ensure precision in channel campaigns.
Collaborate with Performance to share learnings and optimise campaigns.
Provide clear creative briefs and ensure GDPR compliance.