Web Content Specialist - SEO and Analytics for Engagement

Government of The United Kingdom; Bakewell CP; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Flexi-time

Pension scheme

Holiday entitlement

Free parking

Job share

Volunteering leave

Job summary

Peak District National Park Authority is seeking a Website Content Officer to update the official site with high-quality, customer-focused content. You will assess existing material, identify updates or removals, and create new content aligned with our key messaging, SEO, and analytics insights.

The role emphasises planning, development of engaging digital content, and improving online user experience across our services, with a hybrid working pattern and flexible time arrangements.

Qualifications

• Experience delivering high-quality digital content for web
• Strong knowledge of SEO and analytics to optimise online services
• Ability to plan and develop engaging content for audiences

Responsibilities

• Update the Authority website with high-quality, customer-focused content
• Assess current content and identify updates, removals and new content needs
• Deliver key messaging and create content based on SEO and analytics

Skills

SEO knowledge

Analytics experience

Content planning

Customer-focused content

Tools

CMS

Google Analytics

Job description

Peak District National Park Authority is seeking a Website Content Officer to update the official site with high-quality, customer-focused content. You will assess existing material, identify updates or removals, and create new content aligned with our key messaging, SEO, and analytics insights.

The role emphasises planning, development of engaging digital content, and improving online user experience across our services, with a hybrid working pattern and flexible time arrangements.