Web Analytics Implementation Lead (Hybrid)

CHANNEL 4; Leeds; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Free Virtual GP access for employees

Free Tastecard membership

Pension

Life Assurance

Income Protection

Holiday Purchase

Job summary

Channel 4 is seeking a Web Analytics Implementation Analyst to ensure our digital products are accurately instrumented for measurement across web, mobile apps and devices. You will translate business questions into tracking specifications and support high‑quality implementation with a focus on Adobe Analytics and related BI usage.

You will collaborate with Product, Technology and agencies to maintain standards, change control, and robust documentation while delivering clear reporting and

Qualifications

• Experience implementing web/app tracking tools such as Adobe Analytics, mParticle or similar.
• Strong HTML and JavaScript knowledge for specifying tracking behaviour.
• Experience across web, iOS, Android, set‑top boxes and Smart TV platforms.
• Desirable SQL knowledge and BI tooling familiarity.

Responsibilities

• Translate prioritised business requirements into technical tracking specifications and data‑layer contracts.
• Support implementation of Adobe Analytics across websites, apps, consoles, and TV devices.
• Coordinate third‑party and agency teams to meet quality and governance standards.
• Oversee testing and QA for tracking implementations, including payload validation.
• Own the change log and release notes for analytics tracking across environments.
• Create and maintain robust technical documentation and end‑to‑end process logs.
• Develop reporting using governed datasets to answer business questions.
• Collaborate with Technology BI, Data Engineering and reporting teams.

Skills

Adobe Analytics

HTML/JavaScript

Analytics lifecycle

Cross-platform tracking

Stakeholder collaboration

Tools

mParticle

Power BI

Oracle/SQl

Job description

Channel 4 is seeking a Web Analytics Implementation Analyst to ensure our digital products are accurately instrumented for measurement across web, mobile apps and devices. You will translate business questions into tracking specifications and support high‑quality implementation with a focus on Adobe Analytics and related BI usage.

You will collaborate with Product, Technology and agencies to maintain standards, change control, and robust documentation while delivering clear reporting and