Web Analytics Implementation Specialist

CHANNEL 4; City Of London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Private medical insurance

Free Virtual GP access for employees

Free Tastecard membership

Pension

Life Assurance

Income Protection

Job summary

Channel 4 is hiring a Web Analytics Implementation Analyst to ensure our digital products are instrumented for reliable measurement. You will translate business questions into tracking specifications and work with Product, Technology, and agencies to implement analytics across web, mobile, and TV experiences.

The role demands strong HTML/JavaScript, experience with Adobe Analytics and data platforms, and a focus on data quality, governance and clear documentation to support trusted reporting for

Qualifications

• Experience implementing and administering web/app tracking tools such as Adobe Analytics or similar.
• Strong HTML and JavaScript knowledge for specifying and validating tracking behaviour.
• Experience of the full project life cycle under tight deadlines with multiple priorities.
• Experience specifying tracking across multiple platforms (web, iOS, Android, set‑top boxes, Smart TV, PlayStation, Xbox).
• Ability to work closely with third‑party technical agencies to ensure tracking meets reporting needs.
• Diligence and attention to detail; experience using advanced Adobe Analytics features (e.g., processing rules, segmentation).
• Evidence of documentation discipline and release/change management (e.g., change logs, release notes).
• Clear collaboration with Technology BI, Data Engineering and reporting teams to align inputs, models and definitions.

Responsibilities

• Translate prioritised business requirements into technical tracking specifications and data‑layer contracts based on Channel 4 standards and industry good practice, maintaining versioned specifications and change logs.
• Work alongside development teams and agencies to support implementation of Adobe Analytics across websites, mobile applications (iOS/Android), consoles, television set‑top boxes and others.
• Coordinate third‑party and agency teams, where required, to ensure tracking solutions meet governed reporting requirements and agreed quality standards.
• Provide oversight of testing and quality assurance for tracking implementations, including network/payload checks and source‑to‑report validation.
• Own the change log, release note process for analytics tracking across environments (Dev → Test → Prod), ensuring traceability from specification to deployment and reporting impact.
• Creating and managing robust technical documentation, providing clear end to end process, change and support logs.
• Develop reporting to provide insights and help answer business‑critical questions using Channel 4’s tools and governed datasets.
• Report delivery progress clearly and operate within agreed project practices, documentation discipline and release/change management (IE, release notes).
• Collaborate with Report Developers and Power BI model developers to reflect tracking changes in measures, definitions and certified datasets, maintaining KPI consistency and reuse of governed models.
• Work closely with Technology BI and Data Engineering on data readiness, refresh reliability and smooth promotion across environments (Dev → Test → Production).
• Share knowledge and support colleagues through guides, show‑and‑tells and day‑to‑day collaboration to raise consistency and quality.

Skills

Adobe Analytics

mParticle

HTML

JavaScript

Multi-platform tracking

Agency collaboration

Tools

Power BI

Business Objects

Oracle

Job description

Channel 4 is hiring a Web Analytics Implementation Analyst to ensure our digital products are instrumented for reliable measurement. You will translate business questions into tracking specifications and work with Product, Technology, and agencies to implement analytics across web, mobile, and TV experiences.

The role demands strong HTML/JavaScript, experience with Adobe Analytics and data platforms, and a focus on data quality, governance and clear documentation to support trusted reporting for