Senior Tagging & Analytics Implementation Lead

Kingfisher

Greater London

Hybrid

GBP 70,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Hybrid work model

Competitive benefits package

Diversity & Inclusion

Job summary

Kingfisher is seeking a Senior Implementation Analyst to shape measurement strategy across our digital platforms and work with Product, Data and Analytics teams to embed robust tracking and insights. You will design measurement frameworks, ensure data quality and governance, and partner with the Group Digital Analytics team to drive continuous optimization of our digital experiences.

The role requires delivering website and app analytics, managing data layers and tagging governance, and

Qualifications

Experience in a technical implementation role such as Implementation Analyst, Data Analyst or Implementation Engineer.
Strong experience delivering website and app analytics tracking, including data layer specification, implementation, debugging, testing and validation.
Extensive knowledge of digital analytics platforms (GA360, GA4), tag management systems (Google Tag Manager, Tealium iQ), JavaScript, and tagging governance best practices.
Experience implementing and managing server-side tracking solutions, ideally using Tealium EventStream.
Good working knowledge of Google Marketing Platform and experience using Google Cloud.
Experience debugging and troubleshooting tracking issues within native mobile applications.
Confident presenting technical concepts, data insights and solutions to stakeholders with varying levels of technical expertise.
Strong analytical, problem-solving, communication and organisational skills, with the ability to peer review work and maintain high standards of quality and accuracy.

Responsibilities

Partner with Measurement, Product, Analytics and brand teams to define and deliver tagging and measurement requirements across digital platforms.
Lead the implementation of tagging solutions for websites and mobile apps, working with engineering teams to develop and enhance data layers.
Monitor, analyse and improve data quality, proactively identifying issues, investigating root causes and delivering sustainable solutions.
Manage tagging changes through release pipelines, ensuring robust governance, performance and high-quality change management.
Maintain and optimise third-party vendor integrations, ensuring accurate, consistent and reliable data collection.
Build strong stakeholder relationships through clear communication, documentation and alignment of tag management and analytics platforms to deliver consistent tracking.
Drive continuous improvement by researching emerging technologies, sharing best practices, peer reviewing changes and supporting the development of team capability.