Digital Analytics Lead: Insight & Activation

Hargreaves Lansdown; West of England; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonus

25 days holiday

Flexible working

Private medical insurance

Pension scheme

Job summary

Hargreaves Lansdown seeks a Digital Analytics Lead to guide a squad delivering insight across digital journeys and client touchpoints. You will own measurement design, tagging standards, and data quality while partnering with product, marketing, and engineering to embed analytics in delivery cycles.

You will coach a team of analysts, expand data sources, and deliver self‑service dashboards that empower stakeholders and drive commercial outcomes.

Qualifications

• Digital Analytics Leadership - Proven experience leading a Digital Analytics team, setting clear vision, standards, and development plans, with demonstrable improvements in capability and stakeholder impact.
• Analytics Skills, Coaching, & Tooling - Strong hands‑on and strategic experience with both doing and coaching classical analysis approaches, (i.e. Advanced SQL, Python), modern Digital analytics platforms such as Amplitude Analytics, web/app analytics stacks, and qualitative insight tools (e.g. Qualtrics), underpinned by cloud data platforms and tools such as Snowflake, and with an open mind on AI.
• Measurement & Tagging Design - Deep expertise in event‑based measurement, tracking plans, data layers, and tagging strategies across web and app environments.
• Commercial Analysis & CRO - Ability to perform and guide complex analysis across digital and non‑digital datasets to identify behavioural patterns, opportunities, and drivers of commercial outcomes, & translate those into opportunities for conversion rate optimisation.
• Dashboard & Data Feature Development - The data the Digital Analytics team generates needs to be actionable both by HL teams making business decisions, and by our data science and AI products that help drive better client experience. Experience delivering robust dashboards and self‑service analytics that balance flexibility with governance and clarity.
• Stakeholder Partnering - Strong track record of partnering with Product, Digital, Marketing, and Engineering teams to embed analytics into decision making and delivery.
• Data Storytelling - Exceptional ability to translate analysis into clear, compelling narratives that influence decisions at different levels of the organisation.
• Expert in being able to analyse and simplify multiple aspects of the business data processes and use of dedicated tooling.
• Experience using data management tools e.g. Informatica, Collibra, Precisely.
• Technical competency in writing SQL using platforms such as Snowflake or Databricks is desirable.

Responsibilities

• Lead the Digital Analytics team to deliver consistent, high‑quality insight across digital journeys, marketing activity, and wider client touchpoints.
• Own digital measurement strategy, including event design, tagging frameworks, data quality standards, and governance across web, app, and adjacent platforms.
• Deliver dashboards and data products that enable self‑service analytics for journey tribes and stakeholders, reducing reliance on ad‑hoc analysis while increasing insight adoption.
• Partner closely with Digital, Product, Marketing, and Engineering teams to embed analytics into delivery cycles, experimentation frameworks, and roadmap planning.
• Expand and integrate qualitative and behavioural data to complement quantitative insight and provide a holistic view of client experience.

Skills

Advanced SQL

Python

Amplitude Analytics

Qualtrics

Snowflake

Databricks

Tools

Informatica

Collibra

Precisely

Job description

Hargreaves Lansdown seeks a Digital Analytics Lead to guide a squad delivering insight across digital journeys and client touchpoints. You will own measurement design, tagging standards, and data quality while partnering with product, marketing, and engineering to embed analytics in delivery cycles.

You will coach a team of analysts, expand data sources, and deliver self‑service dashboards that empower stakeholders and drive commercial outcomes.