Web Analytics Implementation Analyst

CHANNEL 4; Leeds; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Free Virtual GP access for employees

Free Tastecard membership

Pension

Life Assurance

Income Protection

Holiday Purchase

Job summary

Channel 4 is seeking a Web Analytics Implementation Analyst to ensure our digital products are accurately instrumented for measurement across web, mobile apps and devices. You will translate business questions into tracking specifications and support high‑quality implementation with a focus on Adobe Analytics and related BI usage.

You will collaborate with Product, Technology and agencies to maintain standards, change control, and robust documentation while delivering clear reporting and

Qualifications

• Experience implementing web/app tracking tools such as Adobe Analytics, mParticle or similar.
• Strong HTML and JavaScript knowledge for specifying tracking behaviour.
• Experience across web, iOS, Android, set‑top boxes and Smart TV platforms.
• Desirable SQL knowledge and BI tooling familiarity.

Responsibilities

• Translate prioritised business requirements into technical tracking specifications and data‑layer contracts.
• Support implementation of Adobe Analytics across websites, apps, consoles, and TV devices.
• Coordinate third‑party and agency teams to meet quality and governance standards.
• Oversee testing and QA for tracking implementations, including payload validation.
• Own the change log and release notes for analytics tracking across environments.
• Create and maintain robust technical documentation and end‑to‑end process logs.
• Develop reporting using governed datasets to answer business questions.
• Collaborate with Technology BI, Data Engineering and reporting teams.

Skills

Adobe Analytics

HTML/JavaScript

Analytics lifecycle

Cross-platform tracking

Stakeholder collaboration

Tools

mParticle

Power BI

Oracle/SQl

Job description

Vacancy Name

Web Analytics Implementation Analyst

Vacancy No

VN2739

Location City

Multiple (Non-London)

Location Country

United Kingdom

Job Description

Job Title: Web Analytics Implementation Analyst

Reports to: Data Enablement Manager

Department: Strategy, Policy & Insights

Location: Leeds / Manchester

Grade: P1

Salary: Competitive

DEPARTMENT DESCRIPTION

Audience Insight are trusted thought-leaders bringing expert strategy, policy, market & audience insight - challenging and advising the business to drive delivery of Channel 4’s strategy and remit.

The purpose of the new centralised Audience Insights (Subfunction) is to be independent thought leaders at the heart of Channel 4’s creative and commercial decision‑making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.

Within the new centralised operating Insights model (where all audience and market insight in C4 is centralised into the Audience Insight team), each C‑Suite Leader (CEO, Chief Content Officer, Chief Operating Officer, Chief Revenue Officer, Chief Marketing Officer and the Exec Committee as a body) and their Senior Leaders have a dedicated Insight Business Partner (BP) who prioritises and agrees their Insight requirements, aligned to the strategic C4 pillars. BP Analysts directly source available analysis and where additional, bespoke research or specialised analysis is required, the BP will commission this from the relevant Specialist Lead, managing jointly the presentation back of recommendations to the C‑Suite Leader.

JOB PURPOSE

The Web Analytics Implementation Analyst ensures Channel 4’s digital products (web, mobile apps, games consoles and TV/set‑top box experiences) are accurately and consistently instrumented so that behaviours can be measured and understood. The role translates business and product questions into clear tracking specifications, supports high‑quality implementation across platforms, and maintains the documentation and quality assurance needed for trustworthy reporting.

Working with Product, Technology, agencies and Audience Insight specialists, the post holder owns tracking standards, change control, QA and supporting materials for Adobe Analytics and related BI usage, ensuring telemetry aligns with the governed reporting catalogue, KPI definitions and the way reports and models are produced and promoted across environments (Dev → Test → Prod). The role provides subject‑matter stewardship of the tracking solution roadmap across Channel 4’s digital estate, ensuring standards evolve with product needs and are communicated through versioned specifications and release notes.

KEY RESPONSIBILITIES

• Translate prioritised business requirements into technical tracking specifications and data‑layer contracts based on Channel 4 standards and industry good practice, maintaining versioned specifications and change logs.
• Work alongside development teams and agencies to support implementation of Adobe Analytics across websites, mobile applications (iOS/Android), consoles, television set‑top boxes and others.
• Coordinate third‑party and agency teams, where required, to ensure tracking solutions meet governed reporting requirements and agreed quality standards.
• Provide oversight of testing and quality assurance for tracking implementations, including network/payload checks and source‑to‑report validation.
• Own the change log, release note process for analytics tracking across environments (Dev → Test → Prod), ensuring traceability from specification to deployment and reporting impact.
• Creating and managing robust technical documentation, providing clear end to end process, change and support logs.
• Develop reporting to provide insights and help answer business‑critical questions using Channel 4’s tools and governed datasets.
• Report delivery progress clearly and operate within agreed project practices, documentation discipline and release/change management (IE, release notes).
• Provide concise delivery updates (weekly, or as agreed) covering scope, risks, decisions and change impacts.
• Collaborate with Report Developers and Power BI model developers to reflect tracking changes in measures, definitions and certified datasets, maintaining KPI consistency and reuse of governed models.
• Work closely with Technology BI and Data Engineering on data readiness, refresh reliability and smooth promotion across environments (Dev → Test → Production).
• Share knowledge and support colleagues through guides, show‑and‑tells and day‑to‑day collaboration to raise consistency and quality.

KEY RELATIONSHIPS & STAKEHOLDERS

• Reporting & Data Enablement leadership; Reporting Manager / Data Enablement Manager
• Insight Business Partners and sponsored stakeholder groups
• Technology BI & Data Engineering; Product, App/Web and QA/Test teams; agency partners
• Data Governance / Accessibility leads (standards, assurance)

ESSENTIAL SKILLS & EXPERIENCE

• Demonstrable experience implementing and administering web/app tracking tools such as Adobe Analytics, mParticle, or similar.
• Strong HTML and JavaScript knowledge for specifying and validating tracking behaviour.
• Experience of the full project life‑cycle (analysis, design, build, test, deployment) and working to tight deadlines with multiple priorities.
• Experience specifying tracking across multiple platforms (web, iOS, Android, set‑top boxes, Smart TV, PlayStation, Xbox).
• Ability to work closely with third‑party technical agencies to ensure tracking meets reporting needs.
• Diligence and attention to detail; experience using advanced Adobe Analytics features (e.g., processing rules, segmentation).
• Evidence of documentation discipline and release/change management (e.g., change logs, release notes).
• Clear collaboration with Technology BI, Data Engineering and reporting teams to align inputs, models and definitions.

DESIRABLE

• Ability to write SQL for validation and reconciliation.
• Experience with Business Intelligence tools such as Business Objects and Oracle relational databases.
• Familiarity with Big Data technologies and infrastructure such as Hadoop, Hive and Amazon Web Services.
• Familiarity with other tracking technologies such as MVT products, survey tools or session tracking tools.
• Awareness of CMS tools and programming languages.
• Knowledge of additional Adobe Marketing Cloud products.

Basic salary per annum starting from

£0.00

Benefits

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1’s available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.

Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

01 Sep 2026

Equal Opportunities

Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme:

Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long‑term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer:

Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under‑served and under‑represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills required for the role.

Workplace Adjustments:

We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long‑term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail [e-mail].