Web Analyst (Marketing)

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Technical Web Analyst to enhance their server-side tracking framework. This role involves collaborating with diverse teams to ensure a unified implementation across web and app platforms. You will drive the integration of web analytics and marketing tools, making significant contributions to data-driven decision-making. With a focus on work-life balance and a comprehensive benefits package, this position offers the chance to be part of an inclusive culture that values diversity and collaboration. If you are passionate about analytics and enjoy working in a dynamic environment, this is the perfect opportunity for you.

Benefits

Generous leave policies

Remote working options

Inclusive culture

Social events

Diversity initiatives

Qualifications

• 4+ years of experience in web analytics and server-side tracking.
• Strong knowledge of tools like Tealium and Adobe Analytics.

Responsibilities

• Own and maintain the server-side tracking framework for web and app.
• Translate business goals into measurable KPIs and tracking requirements.

Skills

Server-side tracking

Tealium EventStream

Google Analytics

Conversion Rate Optimization

Excellent communication skills

Tools

Adobe Analytics

Google Tag Manager

AppsFlyer

Job description

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Job Title: Technical Web Analyst at albelli-Photobox group

As a Technical Web Analyst, you will be responsible for organizing, maintaining, and extending our server-side tracking framework to harmonize web analytics, marketing, and technology implementations. You will collaborate with in-house developers, conversion specialists, data engineers, analysts, and marketers, exchanging expertise regularly.

Primary Responsibilities

1. Take ownership of our server-side tracking framework to create a unified and scalable implementation across both app and web.
2. Partner with stakeholders to translate business goals into measurable KPIs and tracking requirements.
3. Create tracking requirement briefs and coordinate implementation with product owners, developers, and marketers.
4. Extend integrations between web analytics data, our data warehouse, and BI/marketing tools.

Impact and Contributions

This role involves driving the planning and ownership of our server-side tag manager. You will collaborate with teams across Analytics, Marketing, BI, Data, Development, and Product to deliver essential data, making a significant impact across the business.

Experience and Attributes

1. Minimum of 4 years of related work experience.
2. Experience with server-side tracking tools such as Tealium EventStream (preferred), Server-side Tag Manager, Segment.
3. Experience with setup and maintenance of AppsFlyer is a plus.
4. Experience integrating marketing tools like AppsFlyer, Facebook, Google, etc.
5. Experience with mobile marketing and cross-device tracking.
6. Experience with Tag Management tools such as Adobe Launch, Google Tag Manager, Tealium, etc.
7. Experience with web analytics tools such as Adobe Analytics (preferred) or Google Analytics.
8. Experience with Conversion Rate Optimization tools such as Adobe Target (preferred), Optimizely, Google Optimize, Visual Website Optimizer, etc.
9. A strong sense of responsibility and attention to detail.
10. Excellent communication skills for stakeholder engagement and problem-solving.

What’s in it for you?

We value work-life balance with generous leave policies, remote and hybrid working options. Our benefits package is comprehensive, and our inclusive culture includes social events and diversity initiatives.