Web Analyst

CTI Digital; Manchester; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Hybrid-working

28 days annual leave

Health cash plan

Cycle-to-work scheme

Well-being programme

Office dogs welcome

Company socials

Nursery scheme

Job summary

CTI Digital is seeking a Web Analyst in Manchester to own front-end tracking, analytics, and stakeholder reporting. You will configure GTM and GA4, build dashboards in Looker Studio and Power BI, and partner with marketing to optimise campaigns.

You’ll help govern data privacy and support robust data pipelines across client projects. The role blends front-end analytics with data engineering, offering hybrid work and opportunities for growth within a leading digital agency.

Qualifications

• Experience building Looker Studio and Power BI dashboards.
• Hands-on use of Google Tag Manager and GA4.
• Knowledge of cookie consent platforms like OneTrust or Cookiebot.
• Familiarity with SQL and data warehousing concepts (BigQuery).
• Strong data privacy practices and compliance mindset.
• Ability to translate data into actionable insights for stakeholders.

Responsibilities

• End-to-End Tracking: implement, audit, and manage GTM across client sites.
• Web Analytics Mastery: configure GA4 properties and events.
• Compelling Visualisation: design dashboards in Looker Studio and Power BI.
• Marketing Collaboration: align tracking with campaign goals and ROI.
• Data Privacy & Governance: manage consent tracking and GDPR compliance.
• Technical Foundations: oversee data flow into warehousing (BigQuery).
• Stakeholder Ownership: translate data concepts for technical and non-technical audiences.

Skills

Visualization

Analytical thinking

Cross-functional collaboration

Data privacy awareness

Problem-solving

Tools

Looker Studio

Power BI

Google Tag Manager

GA4

BigQuery

OneTrust

Cookiebot

SQL

Job description

Web Analyst

Application Deadline: 18 September 2026

Department: Growth

Employment Type: Full Time

Location: Manchester

Compensation: £40,000 - £45,000 / year

Description

About CTI

Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

• We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
• We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
• We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
• We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

You’ll be joining our dynamic data function, sitting at the intersection of technical engineering and actionable business intelligence. We’re the minds behind the metrics, responsible for architecting the robust data pipelines that fuel our clients' growth and performance. We stay curious by constantly exploring new technologies and get stuck in by collaborating closely with our strategy, development, and marketing teams to turn raw data into transparent, high-impact insights. If you love the challenge of clean data and delivering the evidence that proves client success, you'll fit right in.

What you’ll be doing

As our Web Analyst, you will be the go-to expert for tracking user behaviour, measuring campaign performance, and building insightful, client-facing dashboards. You’ll live and breathe front-end tracking and marketing analytics, ensuring our clients have the technical foundations to make smarter business decisions.

Your key responsibilities will include:

• End-to-End Tracking: Implement, audit, and manage complex Google Tag Manager (GTM) setups across multiple high-value client websites to support accurate data collection.
• Web Analytics Mastery: Configure and maintain GA4 properties, ensuring every behavioral, conversion, and marketing event is captured with precision.
• Compelling Visualisation: Design, build, and maintain clear, actionable dashboards in Looker Studio and Power BI that translate raw numbers into meaningful stories.
• Marketing Collaboration: Partner with digital marketing teams to ensure tracking aligns with campaign goals and directly supports ROI.
• Data Privacy & Governance: Ensure tracking compliance by managing consent tracking, Cookie Consent Mode v2, and adherence to data privacy best practices like GDPR.
• Technical Foundations: While your heart is in the front-end, you’ll help oversee the flow of data into warehousing (like BigQuery) to ensure reliable reporting pipelines.
• Stakeholder Ownership: Translate complex data concepts into clear requirements and insights for both technical and non-technical stakeholders.

What experience you need to be successful

To thrive in this role, you’ll need to be commercially minded, technically sharp, and naturally curious about how data drives human behaviour.

Key qualities and experience include:

• Visualisation Skills: Proven experience using Looker Studio and Power BI to build high-impact reports.
• Technical Expertise: Deep, hands-on experience with Google Tag Manager and administering Google Analytics 4 (GA4).
• A Compliance Mindset: A clear understanding of data privacy and experience managing cookie consent platforms like OneTrust or Cookiebot.
• Broad Horizons: While focusing on the front-end, a beneficial understanding of SQL and data warehousing (e.g., BigQuery) will help you see the bigger picture.
• Problem-Solving Energy: An adaptable and detail-oriented mindset, capable of debugging tracking issues and managing multiple projects simultaneously.
• Collaborative Spirit: A proactive approach to working with cross-functional teams, from developers to growth specialists, to get to the best possible solution.

We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!

What's in it for you?

• 28 days annual leave, in addition to the bank holidays
• Hybrid-working - we’re in the office twice a week
• Workplace nursery scheme
• Health cash plan
• Cycle-to-work scheme
• Flexible working hours
• Employee well-being and mental health programme
• Relaxed working environments - office dogs welcome!
• Company socials and lots of fun!