Lead Web Analyst

Torchbox Ltd; West of England; Hybrid; GBP 51,000 - 60,000; Full time

Benefits offered by this job

Co-ownership of Torchbox

Remote/hybrid/office options

Training and conference budget

Volunteer time off

Health schemes

Pension scheme

27 days holiday

Wellness programme

Social events

Job summary

Torchbox Ltd is seeking a Lead Web Analyst to join our Measurement & Impact team. This is a senior, hands-on role blending deep analytics with strategic thinking to help clients define what good measurement looks like and how data should drive decisions.

You’ll master GA4 and GTM, design scalable tracking, bring together data from multiple sources, and build dashboards for senior stakeholders. You’ll also coach other analysts and help evolve our analytics offering.

Qualifications

• Expert-level knowledge of Google Analytics and data sources.
• Advanced GTM and a solid grasp of HTML, CSS and JavaScript.
• Experience designing scalable tracking and GTM container simplification.
• Strong Looker Studio skills and ability to blend datasets.
• Excellent data quality, QA, governance and compliance understanding.

Responsibilities

• Lead analytics projects from approach to implementation.
• Define measurement frameworks and KPIs with clients.
• Design GA4/GTM implementations and migrations.
• Create dashboards and reporting for senior stakeholders.
• Coach and mentor other analysts.
• Help shape new pieces of work and proposals.

Skills

GA4 & GTM

HTML/JavaScript

Data visualization

BigQuery

Stakeholder management

Looker Studio

Data governance

Tools

Google Analytics

Google Tag Manager

Job description

Job Description

Base salary: £50,575 - £60,000 per annum*

All salaries listed on our roles are based on UK salary bands, however, if you’d like more information on the bands for your country give us a shout.

Lead Web Analyst

A bit about Torchbox
We’re the digital marketing specialists for many of the biggest charities in the UK; we build digital products for international NGOs, governments and universities; and we created Wagtail CMS, used by Google, NASA, the NHS and thousands more.

Our diverse team of over 120 people is mostly UK-based but with a significant presence in Manila as well as a network of people around the world.

We are on a mission to set a new standard for a purpose‑led business. Torchbox is 100%employee-owned- everyone is a co-owner from day one and we are building an amazing, progressive ownership and learning culture. If you are excited about this mission, it’s a great time to join.

What we’re looking for

We’re looking for an experiencedLead Web Analystto join our Measurement & Impact team and help our clients use data to make better decisions.

This is a senior, hands‑on role for someone who combines strong technical analytics expertise with strategic thinking and brilliant client skills. You’ll work with clients to understand what they’re trying to achieve, define what good measurement looks like, and make sure their data is genuinely helping them understand performance and make better decisions.

You’ll be equally comfortable getting into the detail of GA4, GTM, tracking and complex datasets as you are leading a client workshop, presenting to senior stakeholders or shaping a measurement roadmap.

You’ll also play an important role within our Measurement & Impact team – setting standards, sharing knowledge, supporting and developing other analysts, and helping us evolve our analytics offering.

Ultimately, we’re looking for someone who cares about what happensafterthe data is collected: what does it tell us, what should we do differently, and how can it help our clients create more impact?

What you’ll be doing

• Leading analytics and measurement projects for clients, from defining the approach through to implementation, analysis and recommendations.

• Working with clients to define measurement frameworks, KPIs and tracking strategies that connect their digital activity with the outcomes they’re trying to achieve.

• Designing and leading complex GA4 and Google Tag Manager implementations, including migrations and larger tracking projects.

• Bringing together data from different sources to build a more complete picture of user behaviour and performance.

• Designing dashboards and reporting approaches that give senior stakeholders useful, actionable information rather than data for data’s sake.

• Digging into performance to understand what’s really driving change, challenging assumptions and helping clients ask better questions of their data.

• Working confidently with large and complex datasets, cleaning and structuring data so it can be analysed effectively.

• Comfortable working with BigQuery and other data warehouses, as well as CRM and customer data.

• Using automation, scripting and AI where useful to make our analysis and processes smarter and more efficient.

• Leading workshops, training sessions and presentations with clients and senior stakeholders.

• Building trusted relationships with clients, acting as a senior advisor on data, analytics and strategy.

• Setting and improving standards around tracking, QA, data quality and ways of working across the team.

• Coaching and supporting other analysts, sharing knowledge and helping the team continue to develop.

• Contributing to new business opportunities, including proposals, pitches and helping shape new pieces of work.

• Sharing your knowledge and ideas internally and externally, helping us continue to develop our thinking and profile in measurement and analytics.

About you

You’ll already be an experienced business or digital analyst who’s comfortable taking ownership of complex client work and providing direction to others.

We’re looking for someone with:

• Expert-level knowledge of Google Analytics, including best practices, tracking strategies and combining the GA data with multiple data sources.

• Advanced Google Tag Manager expertise and a strong understanding of HTML, CSS and JavaScript.

• Experience designing scalable, maintainable tracking implementations and simplifying complex GTM containers.

• Strong Looker Studio and data visualisation skills, including designing dashboards for senior stakeholders and blending multiple datasets.

• Confident working with large and complex datasets, with experience using BigQuery and Marketing Intelligence platforms to join, structure, clean and analyse data.

• A strong understanding of data quality, QA, governance, consent and compliance.

• Excellent analytical skills – you can look beyond what happened to understand why it happened and what someone should do next.

• Experience defining KPIs, benchmarks and meaningful measures of success.

• Confidence using more advanced analytical approaches where appropriate, such as forecasting, benchmarking and regression concepts.

• Strong client‑facing experience and the confidence to lead workshops, training and presentations with senior stakeholders.

• The ability to explain complex technical or analytical ideas in a way that makes sense to non-specialists.

• Experience setting direction and balancing strategic thinking with getting things done.

• A collaborative approach and genuine interest in coaching, mentoring and helping others develop.

• Commercial awareness and an interest in contributing to pitches, proposals and the continued growth of our analytics work.

Most importantly, you’ll be curious. You’ll challenge assumptions, ask good questions and care about making sure the work we do leads to something useful – not simply another dashboard or report.

What we offer

• Become a co-owner of Torchbox, shape our success and share in the rewards

• Work with awesome clients doing rewarding, purposeful work

• Competitive salary + annual review + bonuses

• Ethical pension scheme, with a 6% contribution from Torchbox

• 27 days holiday, plus public holidays

• Fully remote, hybrid, office full‑time, whatever works for you

• Training and conference budget to discover new ideas

• Paid time off to volunteer for causes that matter to you

• Health schemes and access to mental health support

• Electric car salary sacrifice scheme (UK only)

• Wellness programme and cycle‑to‑work scheme, alongside other lovely things that are good for you and the environment

• Some pretty epic socials (virtual and in‑person), weekly free veggie lunches in the offices and a bunch of other cool stuff we’d love to tell you about

The money bit

*As an employee-owned company our remuneration is made up of two parts, yourbase salary£50,575 - £60,000 per annumand your tax-free co-owner bonus of £3,600 which is prorated and paid quarterly. There is also an additional profit share scheme.

Everyone is welcome

No agencies, please.

We’re committed to being an inclusive employer, from recruitment to everyday life.If you need help or have questions - give us a shout [e-mail].