Email Marketing Manager

CTI Digital; Manchester; Hybrid; GBP 40,000 - 64,000; Full time

Benefits offered by this job

28 days annual leave

Hybrid-working

CPD funding

Health cash plan

Cycle-to-work

Flexible working hours

Well-being programme

Office dogs welcome

Breakfast on Monday

Company socials

Job summary

CTI Digital in Manchester is hiring an Email Marketing Manager to design and deliver data-driven email campaigns that drive measurable client growth.

You’ll optimise open rates, click-throughs and conversions using DotDigital, HubSpot or Mailchimp, and collaborate with the Growth team across marketing, sales, tech and creative.

This hybrid role offers 28 days’ leave, CPD funding, a health cash plan and a friendly, collaborative culture where ideas are welcome.

Qualifications

• Proven expertise in email marketing campaigns and platforms.
• Ability to build, test and optimise email workflows and automations.
• Strong understanding of data management to drive informed strategies.

Responsibilities

• Design and implement data-driven email campaigns to achieve client goals.
• Analyse campaign performance to identify trends and optimise strategies.
• Leverage segmentation and personalisation to tailor experiences.
• Develop and manage automated email workflows across the customer journey.
• Collaborate with Growth, marketing, sales, tech and creative teams for cohesive campaigns.
• Ensure compliance with GDPR and deliverability best practices.
• Provide client guidance to refine email marketing efforts.
• Stay updated on email marketing trends and tools.

Skills

Email marketing

Data-driven campaigns

Client communication

Tools

DotDigital

HubSpot

Mailchimp

Job description

Email Marketing Manager

Application Deadline: 11 September 2026

Department: Growth

Employment Type: Full Time

Location: Manchester

Description

Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004.

We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

• We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
• We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
• We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
• We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

Our Growth team at CTI Digital partners with clients to develop and implement impactful growth and marketing strategies. Focused on driving customer acquisition, engagement, and retention, they craft tailored campaigns that align with each client’s unique goals. Collaborating closely with marketing, sales, tech, and creative teams, they deliver data-driven solutions that accelerate business success. Committed to innovation and measurable impact, the Growth team empowers clients to achieve sustainable growth and connect meaningfully with their audiences.

What you’ll be doing

As our Email Marketing Manager, you will play a pivotal role in crafting and executing email marketing strategies that drive measurable growth for our clients. Your expertise will shape engaging campaigns, optimise performance, and deliver results across the following key responsibilities:

• Campaign Strategy and Execution: Design and implement data-driven email marketing campaigns to achieve client goals, including customer acquisition, retention, and engagement.
• Performance Optimisation: Analyse campaign performance metrics to identify trends and opportunities, continually optimising strategies to maximise open rates, click-through rates, and conversions.
• Audience Segmentation and Personalisation: Leverage advanced segmentation and personalisation techniques to ensure campaigns resonate with diverse audience segments and deliver tailored experiences.
• Automation and Workflow Management: Develop and manage automated email workflows, utilising tools to streamline processes and maintain consistent touchpoints across the customer journey.
• Collaboration with Growth Teams: Work closely with the Growth team and other departments to align email strategies with broader marketing initiatives, ensuring cohesive messaging and synergy.
• Compliance and Best Practices: Ensure all email campaigns adhere to industry regulations, such as GDPR, while maintaining high standards for deliverability and brand integrity.
• Client Relationship Management: Serve as a trusted advisor to clients, understanding their business objectives and providing expert guidance to refine and enhance their email marketing efforts.
• Innovation and Trend Monitoring: Stay informed about the latest email marketing trends, technologies, and tools, driving innovation and maintaining a competitive edge in campaign execution.

What experience you need to be successful

• Proven expertise in email marketing platforms, with a strong preference for DotDigital, Hubspot, and/or Mailchimp, including building and optimising campaigns, workflows, and automations.
• Deep understanding of data management, including importing, integrating, and analysing data to drive informed email marketing strategies and deliver measurable results.
• Experience conducting email audits, running client workshops, and developing strategic plans to enhance performance and align with business goals.
• Strong technical and operational skills, including email campaign design, testing, execution, and compliance with GDPR and other email marketing regulations.
• Excellent client-facing abilities, with the communication skills to build relationships, present insights, and collaborate effectively to deliver value-driven solutions.

We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!

Learn more about our commitment to equality, diversity, and inclusion on our careers page.

Interview process

We’ve designed our process with you in mind. This is as much an opportunity for you to make sure CTI Digital is right for you as you are for us. We’ve embedded a values driven approach to recruitment and offer transparency and feedback at each and every stage.

Candidate experience is incredibly important to us. You’ll have a dedicated member of the Talent Team with you every step of the way, ready to answer questions or make reasonable adjustments as needed.

• Screening Stage - a 30-minute exploratory call with our Talent Team
• 1st Stage - Video call with a senior member of the Growth team. A chance to explore the role and responsibilities.
• 2nd Stage - A face to face interview with the Growth team. A take home task will give you the opportunity to show us what you can do!
• Offer - If we think it’s a good fit, we’ll make you an offer!

What’s in it for you

• 28 days annual leave, in addition to the bank holidays
• Hybrid-working - we’re in the office twice a week
• Six days per year for your continuing professional development (CPD)
• Workplace nursery scheme
• Health cash plan
• Cycle-to-work scheme
• Flexible working hours
• Employee well-being and mental health programme
• Relaxed working environments - office dogs welcome!
• Breakfast on us every Monday
• Company socials and lots of fun!