Wayfinding Strategist

The Crowd; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

The Crowd, a globally recognised design consultancy, seeks a confident Wayfinding Strategist to join its London office. You will lead wayfinding projects, conduct spatial analysis, and translate insights into user-centered solutions across diverse environments.

Expect collaboration with international teams and occasional travel. As a senior team member, you will contribute to business development and help strengthen the company’s UK and international presence while delivering high-profile

Qualifications

• Bachelor’s degree in urban planning, architecture, civil engineering, environmental design, or similar discipline.
• Proven experience delivering wayfinding, movement, or information design projects.
• Excellent written and verbal communication; ability to present to clients and teams.

Responsibilities

• Lead delivery of complex wayfinding and information design projects across interiors and exteriors.
• Conduct research and spatial analysis to develop clear user navigation strategies.
• Translate insights into practical, user-centred solutions.
• Collaborate with design teams to integrate wayfinding into project delivery.
• Manage competing priorities while meeting project deadlines.
• Support business development through proposals, presentations and client engagement.
• Travel domestically and internationally for workshops, site visits, and meetings.

Skills

Wayfinding

Spatial planning

Transportation design

Stakeholder engagement

Report writing

Presentation delivery

Google Workspace

Adobe Creative Suite

GIS

Revit

Education

Bachelor’s degree in urban planning

Tools

GIS

Revit

BIM

Job description

A globally recognised design consultancy specialising in wayfinding, spatial strategy, and information design is seeking a confident and proactive Wayfinding Strategist to join their London office.

In this role, you will collaborate closely with multidisciplinary design teams to lead the development and implementation of wayfinding strategies across a diverse portfolio of projects. You will play a key role in delivering clear, user-focused solutions for complex environments while ensuring project and client deadlines are met.

Strong research, analytical, and problem-solving skills are essential, alongside the ability to generate actionable insights and translate complex information into intuitive spatial experiences. You’ll also work collaboratively with international teams across a global studio network.

As a senior member of the team, you will contribute to business growth by supporting client development, participating in work-winning activities, and helping strengthen the company’s presence across the UK and international markets. Occasional domestic and international travel will be required.

This is an exciting opportunity to join a growing business with an impressive pipeline of projects. Offering hybrid and flexible working arrangements, a collaborative studio culture, and the opportunity to work on high-profile international projects, this role is ideal for someone looking to take the next step in their career within a globally respected design practice.

Key Responsibilities

• Lead the delivery of complex wayfinding and information design projects across interior and exterior environments
• Conduct research and spatial analysis to develop clear, effective user navigation strategies
• Translate insights and concepts into practical, user-centred solutions
• Collaborate with design teams to integrate wayfinding strategies into wider project delivery
• Manage competing priorities while supporting project and client deadlines
• Contribute to business development activities, including proposals, presentations, and client engagement
• Participate in domestic and international travel for workshops, site visits, meetings, and presentations

Key Skills/Requirements

• Previous experience within wayfinding, spatial planning, transportation, urban design, architecture, or a related field
• Bachelor’s degree in urban planning, architecture, civil engineering, environmental design, or a similar discipline
• Proven experience delivering projects related to movement, user experience, transportation systems, or the built environment
• Strong stakeholder engagement and consultation experience
• Excellent written and verbal communication skills, including report writing, proposal preparation, and presentation delivery
• Proficiency with Google Workspace, Adobe Creative Suite, and project collaboration tools
• Experience with GIS, spatial data, BIM, Revit, or related digital planning tools would be advantageous

The Crowd is an equal opportunities employer and agency.