Wakefield Museums & Castles

Arts Council England; South Yorkshire; Remote; GBP 32,000 - 46,000; Full time

Job summary

Wakefield Museums & Castles is seeking an experienced Audience Development Officer to devise and deliver ambitious marketing and engagement campaigns across our museums and castles service. They will promote our service, our collections, our programming and everyday offer, and work to engage a wide variety of residents and visitors.

The role focuses on leading on strategies, coordinating working groups, and delivering campaigns that push forward audience development and increase engagement and

Responsibilities

• Devise, develop and deliver ambitious marketing and engagement campaigns for our museums and castles service.
• Promote our service, our collections, our programming and everyday offer.
• Lead on strategies and plans, coordinate working groups, and raise the profile of our service.
• Deliver and evaluate audience development campaigns, diversifying audiences and increasing engagement.

Job description

Job Summary

Wakefield Museums & Castles is seeking an experienced Audience Development Officer to develop and deliver ambitious and imaginative marketing and engagement campaigns across our sites, collections and programming.

Job Description

Wakefield Museums & Castles are looking to recruit an experienced Audience Development Officer to work across our award-winning museums and castles service.

Wakefield Museums & Castles is the local authority museum service for the Wakefield district. We care for, interpret and share the heritage of our district, from prehistory to present day. We welcome over 165,000 visitors each year to our three museums, two Scheduled Monuments and collections store. We are a fully Accredited museum service and an Arts Council England National Portfolio Organisation.

Over recent years, we have made significant developments to help us reach new and diverse audiences. We have expanded our collections and programming and diversified the stories we tell. We have embedded community participation in all areas of our work. Our new website has strengthened and expanded our online and digital presence.

We are now looking to recruit an experienced Audience Development Officer to help us build on this work.

About the Role:

The Audience Development Officer will devise, develop and deliver ambitious marketing and engagement campaigns for our museums and castles service. They will promote our service, our collections, our programming and our everyday offer. They will ensure that we reach and engage with a wide variety of residents and visitors.

We are looking for a dynamic, creative individual to push forward our Audience Development work. You will deliver and evaluate imaginative and impactful campaigns, both digital and print. You will drive engagement and visits across our offer. You will lead on strategies and plans, coordinate working groups, and work with colleagues to raise the profile of our service.

We are seeking an individual with proven experience of delivering and evaluating audience development campaigns, diversifying audiences and increasing engagement in a cultural or visitor-focused organisation.

Wakefield Museums & Castles is the museum service for the Wakefield district, in West Yorkshire, run by Wakefield Council. We run three Accredited museums in Castleford, Pontefract and Wakefield; two Scheduled Monuments at Pontefract and Sandal Castles; a museum collections store; and a series of community hubs. We hold over 112,000 objects documenting the social and cultural history of the Wakefield district from prehistory to present day.