Hybrid Digital Engagement & Audience Growth Lead

Wakefield Council; Wrenthorpe; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Hybrid working (subject to role)

LGPS pension with AVC

Employee wellbeing programme

Training opportunities

Discounted public transport

Cycle to work scheme

Employee discounts

Job summary

Wakefield Council is seeking an Audience Development Officer to devise and deliver ambitious marketing and engagement campaigns for our museums and castles service. You will promote our service, our collections and programming, and reach diverse residents and visitors.

You will lead on strategy, plan delivery, support colleagues, and evaluate impact to increase engagement and visits across our offer. This role emphasises inclusion and community connection.

Qualifications

• Experience in delivering and evaluating audience development campaigns.
• Ability to diversify audiences and increase engagement in cultural/visitor environments.

Responsibilities

• Develop and deliver the Audience Development Plan and Communications Plan.
• Develop and deliver the Digital Engagement Strategy and Plan.
• Create campaigns that drive visits to physical sites and website.
• Engage with a wide range of audiences and encourage user-generated content.
• Review analytics to identify successes and improvements.

Skills

Audience development

Campaign planning

Digital engagement

Analytics & reporting

Stakeholder engagement

Job description

Wakefield Council is seeking an Audience Development Officer to devise and deliver ambitious marketing and engagement campaigns for our museums and castles service. You will promote our service, our collections and programming, and reach diverse residents and visitors.

You will lead on strategy, plan delivery, support colleagues, and evaluate impact to increase engagement and visits across our offer. This role emphasises inclusion and community connection.