Audience Growth & Engagement Lead — Museums & Castles

Arts Council England; South Yorkshire; Remote; GBP 32,000 - 46,000; Full time

Job summary

Wakefield Museums & Castles is seeking an experienced Audience Development Officer to devise and deliver ambitious marketing and engagement campaigns across our museums and castles service. They will promote our service, our collections, our programming and everyday offer, and work to engage a wide variety of residents and visitors.

The role focuses on leading on strategies, coordinating working groups, and delivering campaigns that push forward audience development and increase engagement and

Responsibilities

• Devise, develop and deliver ambitious marketing and engagement campaigns for our museums and castles service.
• Promote our service, our collections, our programming and everyday offer.
• Lead on strategies and plans, coordinate working groups, and raise the profile of our service.
• Deliver and evaluate audience development campaigns, diversifying audiences and increasing engagement.

Job description

Wakefield Museums & Castles is seeking an experienced Audience Development Officer to devise and deliver ambitious marketing and engagement campaigns across our museums and castles service. They will promote our service, our collections, our programming and everyday offer, and work to engage a wide variety of residents and visitors.

The role focuses on leading on strategies, coordinating working groups, and delivering campaigns that push forward audience development and increase engagement and