VP, Statistical Measurement & MMM Leadership

WPP; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Job summary

WPP is seeking a VP, Statistical Measurement to lead statistical methodology, measurement standards and quantitative quality across the Open Intelligence Solutions portfolio. This senior role shapes marketing mix modelling, attribution and experimental design while enabling an AI-enabled analytical environment.

You will guide credible measurement outputs, drive methodological governance and collaborate with clients and senior stakeholders to deliver actionable insights.

Qualifications

• Significant experience leading statistical, measurement, econometric or data-science capabilities.
• Deep expertise in MMM, econometrics, attribution, causal inference, incrementality and experimental design.
• Strong understanding of statistical methodology, model validation and quantitative quality assurance.
• Experience establishing measurement standards, frameworks or best practices across large organisations.
• Ability to translate sophisticated statistical concepts into clear, commercially relevant recommendations.

Responsibilities

• Own statistical methodology and measurement standards across the Open Intelligence Solutions portfolio.
• Ensure analytical approaches are technically rigorous and consistently applied.
• Develop standards for validation, uncertainty and quantitative quality assurance.
• Lead evolution of MMM and econometric measurement capabilities.
• Create frameworks for attribution, causal inference, experimental design and incrementality.
• Build tools and frameworks to improve statistical storytelling and data visualisation.
• Develop Senior Measurement Scientists and Statistical Specialists.
• Foster responsible AI-enabled analytical workflows and clear communication of results.

Skills

MMM

Econometrics

Attribution

Causal Inference

Experimental Design

Analytical storytelling

Stakeholder management

Education

Bachelor's or Master's in a quantitative field

Job description

WPP is seeking a VP, Statistical Measurement to lead statistical methodology, measurement standards and quantitative quality across the Open Intelligence Solutions portfolio. This senior role shapes marketing mix modelling, attribution and experimental design while enabling an AI-enabled analytical environment.

You will guide credible measurement outputs, drive methodological governance and collaborate with clients and senior stakeholders to deliver actionable insights.