VP, ABM & Customer Growth — UK

Zeta-Global; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Zeta Global in London, UK, is seeking a Vice President, ABM & Customer Marketing - CRM to lead UK ABM and customer marketing strategy, align with Enterprise Sales, and drive growth through targeted programs and executive engagement.

This hands-on leader sets strategy, builds cross-functional teams, and delivers measurable impact across account growth, renewals and new-logo opportunities, with strong experience in Salesforce and ABM platforms.

Qualifications

• Significant enterprise marketing leadership in ABM and customer marketing.
• Proven track record building programs for complex enterprise accounts in collaboration with sales.
• Commercial and analytical strength with ability to tie marketing investment to pipeline and revenue.
• Experience using Salesforce and ABM platforms such as 6sense or Demandbase to inform prioritisation and reporting.

Responsibilities

• Strategic Customer Growth and ABM: prioritise strategic UK customers and translate priorities into coordinated ABM programs.
• Executive Engagement: build an executive engagement programme and develop customer advocacy through events and stories.
• Enterprise New-Logo Marketing: partner with Enterprise Sales to pursue a defined UK prospect portfolio and create access.
• UK Market Development: create UK market-development activities and build relationships with agencies and partners.
• Local Execution and Global Alignment: translate global capabilities into UK account programs and coordinate with product marketing and field marketing.
• Commercial Measurement and Investment: establish a measurement framework and tie activity to pipeline, retention and revenue.

Skills

ABM marketing

Customer marketing

Cross-functional leadership

Executive engagement

Commercial analytics

Marketing leadership

Tools

Salesforce

6sense

Demandbase

Job description

Zeta Global in London, UK, is seeking a Vice President, ABM & Customer Marketing - CRM to lead UK ABM and customer marketing strategy, align with Enterprise Sales, and drive growth through targeted programs and executive engagement.

This hands-on leader sets strategy, builds cross-functional teams, and delivers measurable impact across account growth, renewals and new-logo opportunities, with strong experience in Salesforce and ABM platforms.