UK VP, ABM & Customer Growth

Zeta Global; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Zeta Global is seeking a commercially minded marketing leader to build and lead the UK Account-Based Marketing (ABM) and Customer Marketing function in the priority growth market of the United Kingdom.

You will own UK account-marketing priorities, market-development investment and programme performance, partnering with Global Marketing and the GVP teams to connect marketing to strategic account plans and commercial opportunities.

Qualifications

• Experience leading ABM, customer marketing or strategic B2B marketing programmes in SaaS/MarTech.
• Ability to build executive-level engagement plans with senior stakeholders.
• Demonstrated cross-functional leadership across marketing, sales and product.

Responsibilities

• Translate account priorities into coordinated ABM and customer marketing programmes.
• Develop executive engagement events and customer advocacy activities.
• Shape a repeatable UK ABM and Customer Marketing model aligned with commercial objectives.
• Own and optimize the UK market‑development and account-based demand generation strategy.

Skills

ABM

Customer Marketing

Executive Engagement

Cross-functional Leadership

SaaS Marketing

Tools

Salesforce

6sense

Demandbase

Job description

Zeta Global is seeking a commercially minded marketing leader to build and lead the UK Account-Based Marketing (ABM) and Customer Marketing function in the priority growth market of the United Kingdom.

You will own UK account-marketing priorities, market-development investment and programme performance, partnering with Global Marketing and the GVP teams to connect marketing to strategic account plans and commercial opportunities.