VMware, Omnissa & Citrix Specialist Sales

SoftwareOne; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Global culture & values

Mentor support

President’s Club recognition

Flexible work arrangement

Lifelong learning & training

Career growth opportunities

Job summary

SoftwareOne in London seeks a VMware, Omnissa & Citrix Specialist Sales to drive revenue growth and build pipeline across Digital Workspace, EUC, and hybrid workplace portfolios. You will partner with Account Managers, Services, Alliances, and vendors to shape customer-centric solutions and deliver measurable outcomes.

Combining commercial acumen with deep product expertise, you will advance opportunities, enhance security, and optimize IT operations while aligning technology investments to

Qualifications

• Deep expertise in Digital Workspace and EUC technologies with VMware, Omnissa, and Citrix.
• Ability to translate business needs into VMware/Omnissa/Citrix solutions.
• Proven success in pipeline generation, renewal and complex deals.

Responsibilities

• Develop and grow VMware, Omnissa and Citrix opportunities across customers.
• Lead discussions on Digital Workspace, VDI, and Secure Hybrid Work for modernization.
• Position solutions and build ROI-focused business cases with vendors and clients.
• Drive joint account planning, vendor collaboration, and deal strategy.

Skills

Digital Workspace

EUC

VMware

Citrix

Solution selling

Executive engagement

Pipeline generation

Vendor collaboration

Hybrid transformation

Tools

VMware

Omnissa

Citrix

Job description

• Do you thrive at the intersection of Digital Workspace technology and commercial success, turning VMware, Omnissa , and Citrix opportunities into strategic customer outcomes?
• Are you motivated by owning opportunities end-to-end, influencing executive stakeholders, and helping customers modernize their hybrid workplace environments ?

Practical Information

Location: London, United Kingdom | Work Arrangement: Hybrid | Contract type: Full-time | Reports to: Multivendor Team Lead | Visa Requirements: Valid Visa for UK | Language Requirements: Fluent/professional English, written and verbal

As our new VMware, Omnissa & Citrix Specialist Sales, you will drive revenue growth, build pipeline , and help customers succeed across our Digital Workspace, End User Computing (EUC), Virtualization, and Hybrid Workplace portfolio. Acting as a trusted advisor and subject matter expert, you will work closely with Account Managers, Services teams, Alliances, and key vendors to identify opportunities, shape customer‑centric solutions, and deliver measurable business outcomes.

Combining strong commercial acumen with deep VMware, Omnissa , and Citrix expertise , you will help customers modernize their digital workplace, enhance employee experience, strengthen security, and optimize IT operations. This role expands on a traditional p re s ales profile with a stronger focus on business development, opportunity ownership, strategic customer engagement, and vendor collaboration.

Key responsibilities

• Business Development & Pipeline Growth
  • Generate, qualify, and grow VMware, Omnissa , and Citrix opportunities across existing and new customers, building a strong pipeline aligned with regional and vendor goals.
  • Lead customer discussions on Digital Workspace, DEX, VDI, Application Delivery, Secure Hybrid Work, and Cloud Transformation, identifying modernization, migration, renewal and expansion opportunities.
• Customer Advisory & Solution Selling
  • Act as a trusted advisor, translating business challenges into VMware, Omnissa , and Citrix solution strategies that deliver measurable business outcomes.
  • Build compelling business cases around ROI, cost optimization, security, and productivity, while positioning SoftwareOne services, managed services, adoption, optimization, and licensing opportunities.
• Develop strong relationships with VMware by Broadcom, Omnissa , and Citrix teams, driving joint account planning and customer engagement.
• Maximize vendor programs, incentives, and funding opportunities while staying current on licensing, market trends, and strategic developments.
• Lead opportunity strategy, account planning, and solution positioning for complex customer engagements and commercial negotiations.
• Drive competitive displacement opportunities and optimize margin and deal profitability through effective pricing, incentives, and deal registration management.
• Market Development & Enablement
  • Serve as the VMware, Omnissa , and Citrix subject matter expert, delivering enablement sessions, workshops, and thought leadership.
  • Develop sales assets, success stories, and solution playbooks, while representing SoftwareOne at customer, vendor, and industry events.

Job Requirements

• Deep expertise in Digital Workspace and EUC technologies , including Omnissa Workspace ONE & Horizon, Citrix Virtual Apps & Desktops, DaaS and NetScaler, VMware vSphere, Cloud Foundation (VCF), NSX, Aria, and Digital Employee Experience (DEX)
• Ability to position and articulate the value of VMware, Omnissa , Citrix, and SoftwareOne solutions across technical, operational, and business audiences
• Proven success in pipeline generation, opportunity qualification, renewal and expansion management, and complex enterprise deal negotiations.
• Strong executive stakeholder engagement and business value selling skills , with the ability to align technology investments to measurable business outcomes
• Experience leading digital workspace , EUC , and hybrid workplace transformation initiatives in enterprise environments
• Strong understanding of cost optimization, licensing efficiency, application modernization, security, and compliance
• Track record of improving employee productivity, digital employee experience, and end-user satisfaction

What we offer

Our company benefits vary based on your location, but always include:

• Global company culture: We defined our 6 core values through our company culture ( https://www.softwareone.com/en/our-story/our-values )
• Amentorwho supports your successful start and is at your side with advice and action
• President’s Club: Recognition awarded by leadership and your peers
• Flexible work: Do great work from anywhere but also visit local office to deliver excellence in team relationship
• Lifelong education: A variety oftraining and development opportunities
• Hire to Grow: We optimize our internal structures and feedback culture constantly to be your Employer of Choice, today and in future

Company description

SoftwareOne is a global provider of software and cloud solutions. With a presence in over 70 countries and more than 12,000 professionals, we help organizations optimize software investments, modernize applications, and unlock the value of cloud, data, and AI.
Our people are at the core of everything we do. We enable collaboration across borders, continuous learning, and opportunities to grow in a fast-evolving technology landscape. Whether your focus is on technology, customer success, or business operations, your ideas matter, and your contributions make a difference.
Join a global team where you can build your skills, work with leading technologies, and make a real impact for our customers.