Visual Merchandising Lead — Store Experience & Growth

Alliance Consumer Growth, LLC; Greater London; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Competitive pay

Bonus structure

Employee discount

Paid Time Off

Health benefits

Job summary

SKIMS is seeking an Assistant Store Leader of Product to elevate merchandising, drive results, and bring the product to life through engaging customer experiences.

You will lead visual merchandising execution, coach team members on storytelling, and partner with leadership to plan launches and floor sets while maintaining brand standards. This role requires staying customer-focused and proactive in rapid merchandising decisions.

Qualifications

• 2–4 years in a retail leadership role with a strong focus on visual merchandising, styling, or customer experience.
• Proven track record of driving sales through merchandising decisions and visual floor leadership.
• Strong visual merchandising skills to create impactful and visually appealing store displays.

Responsibilities

• Own the visual merchandising strategy and execution in partnership with the Store Leader and ensure all product displays are elevated, cohesive, and aligned with the SKIMS brand and business goals.
• Lead with a Customer Obsessed mindset by supporting the floor layout and product storytelling through innovation, inclusivity, personalized styling, and putting the customer at the center of everything we do.
• Use product and store reporting to drive results through merchandising decisions. Identify top performers and underperformers and adjust product flow and placement to increase productivity and sell through.
• Ensure the floor is always zoned for upholding the customer experience and being visually shoppable. Monitor size integrity and replenishment, and support the back of house with alignment on product strategy.
• React quickly to trends and business needs and empower the team to re-merchandise in the moment.
• Maintain store standards of Operational Excellence by ensuring the floor is clean, organized, signed correctly, and merchandised with intention.
• Support execution of all product moves, visual updates, and floor sets including mannequins, windows, and signage.
• Lead and train Team Members on visual best practices, styling, product knowledge, and new campaign launches.
• Be the product expert in the store and build a team of strong product storytellers and ensure all Team Members are confident speaking to the fit, function, and fabric.
• Coach to selling behaviors on the floor and help Team Members connect product features with the customer needs in a seamless and authentic way.
• Support consistent Learning Agility by giving visual and styling feedback, and helping the team develop their eye for product placement and presentation.
• Communicate cross-functionally with HQ VM and allocation partners to share feedback on assortment, product opportunities, and visual tools.
• Oversee visual tools, supplies, and display inventory, ensuring all elements are functional, current, and available for daily execution.
• Bring a strong floor presence during peak business hours—zoning the team with intention, coaching in the moment, and leading service through pace, polish, and presence.
• Support overall store goals with strong alignment to KPIs, conversion, and guest satisfaction.
• Collaborate with leadership to plan, execute, and evolve product-focused store actions, including launches, capsule drops, and marketing rollouts.
• You Inspire Yourself & Others by creating a culture of elevated standards, purposeful feedback, accountability, and a shared ownership of the customer experience.

Skills

Retail leadership

Visual merchandising

Customer experience

Team coaching

Communication

Leadership

Job description

SKIMS is seeking an Assistant Store Leader of Product to elevate merchandising, drive results, and bring the product to life through engaging customer experiences.

You will lead visual merchandising execution, coach team members on storytelling, and partner with leadership to plan launches and floor sets while maintaining brand standards. This role requires staying customer-focused and proactive in rapid merchandising decisions.