Vice President of Marketing - B2B SaaS (MarTech)

Urban Digital Recruitment Ltd; Greater London; On-site; GBP 80,000 - 150,000; Full time

Job summary

An innovative SaaS company is on the lookout for a dynamic Vice President of Marketing to spearhead their marketing efforts. This pivotal role requires a seasoned leader who has successfully scaled B2B SaaS organizations, driving significant revenue growth. You'll lead a talented team, crafting bold strategies that enhance brand visibility and generate leads. If you're ready to make a measurable impact in a fast-paced environment and thrive on creativity and data-driven decision-making, this opportunity is perfect for you. Join a team that values collaboration and excellence, and help shape the future of marketing in the SaaS space.

Qualifications

• Proven track record in scaling B2B SaaS companies from £25M to £50M+.
• Experience managing high-performing marketing teams.

Responsibilities

• Develop and execute a comprehensive marketing strategy for growth.
• Lead customer communication journey and improve KPIs.

Skills

B2B SaaS Marketing

Data-Driven Decision Making

Creative Storytelling

Team Management

Growth Marketing

Product Marketing

Job description

Vice President of Marketing - B2B SaaS (MarTech)

Location: New York or London

A high-growth SaaS company is seeking an experienced Vice President of Marketing or Chief Marketing Officer to lead its marketing function and drive measurable business impact. This role is suited to a dynamic marketing leader who has successfully scaled B2B SaaS organisations from £25M to £50M+ in revenue and understands the blueprint for achieving ambitious growth targets.

Reporting directly to the CEO, this individual will lead a team of seven marketers and play a pivotal role in crafting a bold marketing strategy that enhances brand visibility, generates leads, and positions the company as a market leader.

About the Role

The VP of Marketing will be responsible for designing and executing a cohesive marketing strategy, with a focus on content and growth marketing. They will oversee all aspects of the marketing journey, from awareness to conversion and brand evangelism, while ensuring alignment with revenue growth objectives/demand generation.

Key Responsibilities Include:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy to gain market share, deepen customer relationships, and accelerate growth.
• Align efforts across product, growth, brand, communications, and events to ensure a unified and impactful approach.

• Customer Journey Ownership: Lead the customer communication journey, improving KPIs for awareness, perception, conversion, and brand advocacy.
• Manage, mentor, and inspire a team of seven marketing professionals across product marketing, demand generation, content, and communications.
• Foster a results-driven culture of creativity, excellence, and data-informed decision-making.

• Cross-Functional Collaboration: Partner with Revenue, Client Success, Product, Partnerships, and Finance teams to ensure marketing initiatives align with broader business goals.
• Develop strategies that support the SaaS buying cycle and enterprise sales processes.

• Data-Driven Storytelling: Use data and analytics to inform strategies and evaluate effectiveness while maintaining a strong focus on compelling narratives.

Ideal Candidate Profile

The ideal candidate will be a seasoned marketing leader with a proven track record of scaling SaaS businesses through bold strategies and measurable outcomes.

Key Attributes Include:

• Significant experience scaling B2B SaaS companies from £25M to £50M+ in revenue.
• In-depth understanding of SaaS buying cycles and enterprise sales processes.
• A background in product marketing or growth marketing, with expertise in integrating content, brand, communications, and demand generation into a unified strategy.
• A data-driven decision-maker with the ability to balance analytics with creative storytelling.
• Demonstrated success in managing high-performing teams and collaborating across departments.
• Thrives in fast-paced, high-growth environments and brings a hands-on, problem-solving approach.
• Comfortable navigating ambiguity and creating order out of chaos.
• A background in MarTech is highly advantageous.

This is not a first-time VP role; candidates must have relevant experience leading marketing efforts at similar stages of growth to be considered for this role.

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Business Development

Industries: Software Development, Marketing Services, and Data Infrastructure and Analytics