Vertical Strategy Manager - Gaming, rPCS EUI, Content & Services

TikTok; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

TikTok is seeking a Vertical Strategy Manager for Gaming in London. You will lead strategic program management for the Gaming pod, align with regional product and GTM teams, and scale enablement programs across EUI markets.

The role requires gaming fluency, strong governance, and the ability to influence senior partners across commercial, operations, and product teams. The ideal candidate brings experience in gaming or operations, a bias for building repeatable systems, and the capability to

Qualifications

• Experience in gaming or performance advertising: vertical GTM, PMM, strategy and operations, account management, or agency-side gaming growth.
• Working knowledge of app advertising ecosystem: UA, MMPs and attribution, bidding and measurement, and LTV/ROAS logic.

Responsibilities

• Strategic program management and enablement.
• Project-manage the Gaming virtual pod: agenda, owners, timelines, and follow-through across every pod member and XFN function.
• Build and own the Gaming vertical hub covering all GTM motions, Gaming-specific product betas, and scaled enablement programs.
• Build repeatable frameworks, toolkits, and knowledge management systems that institutionalize gaming expertise.
• Deliver the Gaming enablement agenda with Vertical & Product Enablement: regional training and playbook operationalization.
• Run the monthly Gaming vertical review and compile inputs for business reviews.

Skills

Gaming experience

PMM

Strategy

Operations

Account management

Job description

Vertical Strategy Manager - Gaming, rPCS EUI, Content & Services

Location:

London

Employment Type:

Regular

Job Code:

A105748

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Responsibilities

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.The Vertical Strategy team is a strategic program management and enablement function within rPCS C&S, with dedicated vertical coverage across EUI markets. The team turns vertical strategy into working operating rhythms, playbooks, and enablement that equip GBS to activate and grow verticals in every market.This Vertical Strategy-Gaming will run the Gaming pod as a functioning unit, and turn it to a connective tissue between regional Product/Market PMM and XFN functions that touch the vertical. Success in this role requires strong program-management capability, deep gaming fluency, the ability to translate complexity into clear, usable playbooks, and the confidence to influence and align senior partners across commercial, operations, and product teams. The ideal candidate brings experience in gaming or operations, or program management, with a bias for building repeatable systems and lifting organizational capability.

Key responsibilities

Strategic program management and enablement

• Project-manage the Gaming virtual pod: agenda, owners, timelines, and follow-through across every pod member and XFN function.
• Build and own the Gaming vertical hub covering all GTM motions, Gaming-specific product betas, and scaled enablement programs.
• Build repeatable frameworks, toolkits, and knowledge management systems that institutionalize gaming expertise and reduce reliance on tribal knowledge.
• Deliver the Gaming enablement agenda with Vertical & Product Enablement: regional training, sub-vertical playbook operationalization, and continuous community enablement.
• Run the monthly Gaming vertical review: consolidate input from SolEng, MPO, SCS, MSO, Marketing Science, and Marketing into one view, and produce input for monthly and quarterly business reviews.

Qualifications

Minimum Qualifications

• Experience in gaming or performance advertising: vertical GTM, PMM, strategy and operations, account management, or agency-side gaming growth.
• Working knowledge of the app advertiser ecosystem: user acquisition, MMPs and attribution, bidding and measurement, and LTV or ROAS logic.
• Strong program management and stakeholder management. Can run a virtual team of senior XFN partners without formal authority.

Preferred Qualifications

• Able to coordinate the production of the enablement content and playbooks.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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