Vertical Strategy Lead, RPCS EUI - Content & Services

TikTok; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

TikTok in London seeks a Vertical Strategy Lead for RPCS EUI Content & Services. You will shape regional strategy and align GTM plans across markets, partnering with Sales and Product to surface growth opportunities.

You will build the operating system for vertical specialization—pods, frameworks, enablement, and a consistent reporting cadence—and own cross-vertical programs. This role requires data fluency, strong PMM and cross-functional influence to turn ambiguity into clear, revenue-driving

Qualifications

• Significant experience in strategy and operations.
• Strategy/program role in digital advertising or a platform business or a vertical GTM.
• Track record of XFN teams collaboration and delivering outcomes through influence.
• Strong program management discipline: turns ambiguity into a repeatable operating rhythm.
• Data fluency. Understands the KPI set, challenges a dashboard, and translates numbers into a commercial narrative.

Responsibilities

• Consolidate vertical ownership under a single leader and build the operating system for vertical specialization.
• Create virtual pods, frameworks, enablement engine, and reporting cadence.
• Personally own cross-vertical programs.

Skills

Strategy & operations

Digital advertising

Vertical GTM

PMM

XFN collaboration

Program management

Data fluency

Job description

Vertical Strategy Lead, RPCS EUI - Content & Services

Location:

London

Employment Type:

Regular

Job Code:

A212190A

Responsibilities

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.The Vertical Strategy team is a strategic program management and enablement function within RPCS C&S, with dedicated vertical coverage across EUI markets. The team turns vertical strategy into working operating rhythms, playbooks, and enablement that equip GBS to activate and grow verticals in every market.The Vertical Strategy Lead consolidates vertical ownership under a single leader and builds the operating system for vertical specialization in EUI C&S: the virtual pods, the frameworks, the enablement engine, and the reporting cadence. The Lead also personally owns cross-vertical programs.

Qualifications

Minimum Qualifications:- Significant experience in strategy and operations, strategy/program role in digital advertising or a platform business or a vertical GTM, PMM.- Track record of XFN teams collaboration and delivering outcomes through influence.- Strong program management discipline: turns ambiguity into a repeatable operating rhythm.- Data fluency. Understands the KPI set, challenges a dashboard, and translates numbers into a commercial narrative.Preferred Qualifications:- Experience managing a high-performing, dispersed team

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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