Vertical & Product Enablement Partner

TikTok; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

TikTok is seeking a Vertical & Product Enablement Partner to accelerate regional revenue growth by translating complex product capabilities into industry-specific business value. You will act as the strategic bridge between global product teams and regional revenue teams, building vibrant practitioner communities and driving the adoption of vertical-specific go-to-market playbooks across EUI.

Based in London or across EUI markets, you will coordinate training, steward industry communities, and

Qualifications

• 2+ years in a strategic role combining elements of strategic consulting or industry strategy within the tech/digital advertising sector or similar.
• Deep understanding of the digital advertising landscape and the ability to quickly grasp complex client business models across different industry verticals.
• Proven ability to connect enablement initiatives directly to business outcomes, product adoption metrics, and revenue generation.
• Exceptional ability to build credibility and influence cross-functional stakeholders in a highly matrixed, regional environment.

Responsibilities

• Coordinate vertical-specific product training with ME and PMMs and contextualize content to each vertical's business challenges.
• Build, lead, and energize industry communities across EUI markets and coordinate cross-market knowledge exchange.
• Operationalize vertical playbooks with GVDs and PCS leads and replicate successful strategies across markets.
• Develop and distribute regular industry intelligence and conduct deep-dive research into client vertical business models.

Skills

Strategic thinking

Stakeholder management

Industry knowledge

Product enablement

Cross-functional influence

Job description

The Vertical & Product Enablement Partner will work to accelerate regional revenue growth by translating complex product capabilities into industry-specific business value. You will act as the strategic bridge between global product teams and regional revenue teams, building vibrant practitioner communities and driving the adoption of vertical-specific go-to-market playbooks across EUI.

Responsibilities

1. Product Training Coordination & Contextualization
   • Partner with Monetization Enablement (ME) and Product Marketing Managers (PMMs) to coordinate and deliver vertical-specific product training.
   • Crucially, contextualize all global training content: connect product features directly to the assigned vertical’s unique business challenges, macroeconomic trends, and revenue opportunities.
   • Implement continuous feedback loops with practitioners to measure training effectiveness and identify capability gaps.
2. Vertical Community Stewardship
   • Build, lead, and energize dedicated industry communities (e.g., Retail, Fintech) across all EUI markets.
   • Act as the 'Community Governor,' facilitating cross-market knowledge exchange among CSMs, PMMs, GVDs, and BPMs.
   • Organize and lead monthly community forums, curate async discussion channels, and serve as the primary point of contact for organizing regional industry summits.
3. Playbook Activation & GVD Enablement
   • Collaborate directly with Group Vertical Directors (GVDs) and PCS leads to operationalize and educate teams on vertical playbooks.
   • Identify, document, and amplify success stories, ensuring that a successful strategy in one market is rapidly replicated across the region.
   • Provide the community infrastructure necessary to support and sustain GVD-sponsored commercial initiatives.
4. Industry Intelligence & Outside-In Research
   • Develop and distribute regular industry intelligence (e.g., newsletters, trend reports) tailored to your assigned verticals.
   • Conduct deep-dive research to "unpeel" client business models, educating internal teams on how clients in specific verticals generate revenue and where our products strategically fit.
   • Scout external industry events and thought leadership, bringing outside-in perspectives (including external speakers and clients) into internal community sessions.

Qualifications

Minimum Qualifications:

• 2+ years in a strategic role combining elements of strategic consulting or industry strategy within the tech/digital advertising sector or similar.
• Deep understanding of the digital advertising landscape and the ability to quickly grasp complex client business models across different industry verticals.
• Proven ability to connect enablement initiatives directly to business outcomes, product adoption metrics, and revenue generation.
• Exceptional ability to build credibility and influence XFN, senior stakeholders (Sales Leaders, Product Teams) in a highly matrixed, regional environment.

Preferred Qualifications:

• Experience in fostering collaboration, facilitating forums, and driving engagement across dispersed teams.
• Outstanding written and verbal communication skills; ability to synthesize complex product information into compelling, industry-specific narratives.
• Highly comfortable navigating ambiguity, driving initiatives from scratch, and adapting to a fast-paced, evolving organizational structure.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.