UX Designer (Mid-to-Senior)

Factory Pattern; Cheltenham; On-site; GBP 35,000 - 52,000; Full time

Job summary

Factory Pattern in Cheltenham is seeking a mid‑to‑senior UX Designer to craft user‑friendly digital experiences while developing CRO skills through data‑driven optimisation and experimentation.

The role is hands‑on, focusing on designing, testing, analysing and recommending within ecommerce and lead‑generation websites. You will work with analytics, heatmaps and research to inform decisions and collaborate with a multidisciplinary team.

Qualifications

• Strong commercial experience in UX or digital product design.
• Interest in CRO and conversion‑focused design.
• Confidence creating wireframes, user journeys and interactive prototypes.
• Experience using research or data to inform design decisions.
• Understanding analytics and behavioural data.
• Familiarity with heatmaps and session recordings.
• Good understanding of responsive web design.
• Portfolio demonstrates your UX thinking, not just visuals.
• Confidence explaining thinking and evidence behind design decisions.
• Confidence communicating with clients and stakeholders.
• Experience with CRO, experimentation or A/B testing is a plus; not required.
• Experience in a digital agency is advantageous.

Responsibilities

• Lead UX activity across website, ecommerce and CRO projects.
• Analysing websites and customer journeys to identify friction and conversion opportunities.
• Conducting UX research and turning behavioural insights into practical recommendations.
• Creating user journeys, user flows, wireframes and interactive prototypes.
• Designing intuitive, conversion‑focused digital experiences in Figma.
• Using analytics, heatmaps and session recordings to understand user behaviour.
• Developing evidence‑based CRO hypotheses.
• Designing variations for A/B tests and experiments.
• Supporting planning and delivery of experimentation.
• Analysing test performance and using insights to inform design decisions.
• Carrying out UX audits and presenting clear, commercially focused recommendations.
• Working directly with clients to understand business and customer objectives.
• Presenting UX concepts, research findings and optimisation recommendations.
• Collaborating with developers, designers, project managers and digital marketing specialists.
• Supporting projects from discovery through design, development and launch, then continuing to optimise them.
• Maintaining high standards across usability, accessibility and responsive design.
• CRO is an important part of our work; develop CRO skills through UX projects.

Skills

Commercial UX experience

User behaviour data

Wireframes & interactive prototypes

Analytics & behavioural data

Responsive web design

Client & stakeholder communication

Tools

GA4

Hotjar/Clarity

A/B testing platforms

Shopify

WordPress/WooCommerce

Job description

Factory Pattern is looking for a UX Designer to create user-friendly digital experiences while developing their CRO skills through data-driven optimisation and experimentation.

Salary & Contract

• Full Time, Permanent

Location

• Hybrid

Factory Pattern is an award-winning digital performance agency based in Cheltenham.

We specialise in UX, conversion rate optimisation (CRO), web development and digital marketing, working predominantly with ecommerce and lead-generation businesses.

Our approach is simple: understand what users need, identify what’s getting in their way and use research, data, design and experimentation to make digital experiences easier and more effective.

We’re looking for a mid-to-senior UX Designer to join our team.

This is a hands-on UX role with a strong focus on conversion. It would suit someone whose UX practice is already user-centred and data-informed, and who wants to deliberately develop their skills in CRO and conversion-focused design.

You don’t need to have had “CRO” in your job title. What’s more important is that you’re curious about how people use digital experiences, comfortable working with data and interested in understanding whether the things you design actually work.

The role

As our UX Designer, you’ll combine creativity, user-centred thinking and data to improve the websites and digital experiences we work on.

We’re not looking for someone who designs based purely on aesthetics.

You’ll use customer behaviour, analytics and research to understand what’s preventing people from converting, recommend ways to improve their experience, and then design and test solutions.

You’ll work across ecommerce and lead-generation websites, from larger website redesigns through to ongoing CRO programmes.

This isn’t a CRO strategy role. Strategic direction, cross-channel priorities and high-level positioning with clients sit elsewhere within the team.

Your role is much more hands‑on: designing, testing, analysing and recommending.

You’ll work within a defined strategic direction, using what you learn from users and data to make better design decisions and feeding those insights back into the wider team.

What you’ll be doing

Your role will include:

Leading UX activity across website, ecommerce and CRO projects

Analysing websites and customer journeys to identify friction and conversion opportunities

Conducting UX research and turning behavioural insights into practical recommendations

Creating user journeys, user flows, wireframes and interactive prototypes

Designing intuitive, conversion‑focused digital experiences in Figma

Using analytics, heatmaps and session recordings to understand how people behave

Developing evidence‑based CRO hypotheses

Designing variations for A/B tests and experiments

Supporting the planning and delivery of experimentation

Analysing test performance and using what we learn to inform future design decisions

Carrying out UX audits and presenting clear, commercially focused recommendations

Working directly with clients to understand their business and customer objectives

Presenting UX concepts, research findings and optimisation recommendations

Collaborating closely with developers, designers, project managers and digital marketing specialists

Supporting projects from discovery through design, development and launch, then continuing to optimise them

Maintaining high standards across usability, accessibility and responsive design

CRO is an important part of what we do at Factory Pattern, and this role gives you the opportunity to develop your skills in it.

You might already have experience with CRO, experimentation or behavioural analytics. Or you might be an experienced UX Designer who has increasingly found yourself using data to inform your work and wants to take that further.

Either way, we’re not expecting you to arrive as a CRO strategist.

You’ll develop your CRO experience by applying your UX skills to real‑world optimisation programmes. That could involve:

Identifying where users drop out of customer journeys

Reviewing analytics and behavioural data

Analysing heatmaps and session recordings

Turning observations into testable hypotheses

Prioritising opportunities based on evidence and potential impact

Designing variations for experiments

Reviewing A/B test results

Understanding why an experiment did or didn’t work

Turning successful experiments into permanent UX improvements

Helping clients get more value from their existing website traffic

Over time, you’ll build a stronger understanding of the complete optimisation cycle:

The important thing is that you’re interested in developing that capability and using evidence to make better design decisions.

What we’re looking for

You’ll need strong commercial experience in UX or digital product design, ideally within an agency environment.

We’re particularly interested in UX Designers whose work already demonstrates an interest in user behaviour, data and performance.

We’re looking for someone with:

A strong understanding of user‑centred design

An interest in CRO and conversion‑focused design

Confidence creating wireframes, user journeys and interactive prototypes

Experience using research or data to inform design decisions

An understanding of analytics and behavioural data

Familiarity with heatmaps and session recordings

A good understanding of responsive web design

A portfolio that demonstrates your UX thinking, not just the finished visual design

Confidence explaining the thinking and evidence behind your design decisions

Confidence communicating directly with clients and stakeholders

Previous experience with CRO, experimentation or A/B testing would be a big advantage, but you don’t need to be a CRO specialist.

Previous experience working within a digital agency would also be advantageous.

Tools and experience

Experience with some of the following would be particularly useful:

GA4

Hotjar or Microsoft Clarity

A/B testing and experimentation platforms

Shopify

WordPress and WooCommerce

Ecommerce UX

Accessibility and inclusive design

Front‑end development principles

SEO, PPC and wider digital marketing

You don’t need to be a developer or digital marketer.

But you should understand that UX doesn’t operate in isolation. You’ll be working alongside these disciplines, so understanding how UX fits into the wider digital customer journey is important.

The team

You’ll join a close‑knit, multidisciplinary team covering UX, design, development, digital marketing, data and project management.

We work collaboratively rather than operating in isolated departments.

That means you’ll regularly work with people with very different specialisms, share ideas, challenge assumptions and work together to find the best solution.

We’re a relatively small team, so you’ll have the opportunity to make a real contribution rather than being one small part of a much larger process.

The type of person we’re looking for

We’re looking for someone who is naturally curious.

Someone who wants to understand why users behave the way they do rather than simply designing what they’ve been asked to design.

You’ll be comfortable balancing user needs with commercial objectives and increasingly using evidence rather than assumptions to support your decisions.

You’ll ideally be:

Curious and analytical

Commercially aware

Proactive and comfortable taking ownership of your work

Confident challenging assumptions constructively

Comfortable presenting your thinking to clients

Collaborative and happy working as part of a small specialist team

Interested in the bigger picture rather than simply completing design tasks

Interested in developing your CRO and experimentation skills

Motivated by seeing measurable results from your work

Why join Factory Pattern?

You’ll have the opportunity to combine UX design with CRO and develop your skills in an area that’s becoming increasingly important to the way digital experiences are designed.

You’ll get:

Hybrid working from our Cheltenham office

The flexibility to work in the office up to five days a week if you prefer

The opportunity to join an established, award-winning digital agency

Work across ecommerce and lead‑generation businesses

Hands‑on experience with CRO and experimentation

The opportunity to develop your conversion‑focused design skills

Direct relationships with clients and exposure to wider digital strategy

A collaborative, multidisciplinary agency environment

Exposure to UX, CRO, ecommerce, development and digital marketing

The opportunity to see the measurable commercial impact of your work

If you’re an experienced UX Designer who wants to go beyond producing wireframes and interfaces, understand more about how your work performs and deliberately develop your skills in CRO and conversion‑focused design, we’d love to hear from you.