UX Designer

Salt; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Salt in London seeks a Digital UX Designer to shape next-gen experiences for a global investment management firm. The role blends classic UX craft with Answer Engine Optimisation, creating interfaces that are engaging for people and machine-readable for AI systems.

You will lead dual-layer design, optimise journeys for AI platforms, and champion agent-first UX across teams. A strong portfolio and 5+ years in digital UX/UI are required.

Qualifications

• Bachelor’s degree in design, HCI or related field.
• Minimum 5+ years in digital UX/UI design for complex products.
• Experience with enterprise CMS and data-rich interfaces.

Responsibilities

• Lead design of dual-layer UX for humans and AI-readable markup.
• design multi-step journeys for high-intent visitors via AI platforms.
• Champion agent-first UX and information architecture decisions.
• Use analytics, A/B tests and AI citation data to iterate designs.
• Design mobile-first across all digital platforms.
• Collaborate with developers, content strategists, and marketing.

Skills

Digital UX/UI design

Mobile-first design

Information architecture

Wireframing

Prototyping (Figma/Sketch/XD)

Adobe Experience Manager

WCAG accessibility

SEO/AEO basics

Communication skills

Education

Design or HCI degree

Tools

Figma

Sketch

Adobe XD

Adobe Experience Manager

Marketing Cloud

Job description

UX Designer | London | International Marketing | Hybrid, London | £70k + benefits

We're hiring a Digital UX Designer to help shape the next generation of digital experiences for a global investment management firm- one built for both human visitors and the AI answer engines increasingly shaping how people research financial products.

This is a rare role at the intersection of classic UX craft and the emerging discipline of Answer Engine Optimisation (AEO). You'll design interfaces that are genuinely engaging for people, while making sure the underlying structure is clean and semantic enough for AI systems to read, understand, and cite.

What you'll do

• Lead design of a "dual-layer" architecture: rich, interactive experiences for human users alongside clean, structured, semantic markup that AI agents can parse and cite
• Design and optimise multi-step journeys for high-intent visitors arriving via AI platforms, working closely with AEO and content strategists
• Champion "agent-first" UX principles across the team, from information architecture to component choice
• Use analytics, A/B testing, personalisation (Adobe Target) and AI citation data to validate and improve design decisions
• Design mobile-first across all digital platforms
• Partner with developers, content strategists and marketing managers to turn business and AEO requirements into intuitive user experiences

What you'll bring

• 5+ years in Digital UX/UI design, ideally within a regulated industry (asset management, financial services, or complex B2B)
• Strong skills in mobile-first design, information architecture, wireframing and high-fidelity prototyping (Figma, Sketch, or Adobe XD)
• Confident designing data-rich interfaces — charts, tables, and complex information hierarchies
• Experience designing for enterprise CMS platforms, ideally Adobe Experience Manager and Marketing Cloud
• Solid grounding in responsive design, accessibility (WCAG), and front-end technical constraints
• Working knowledge of SEO and/or AEO principles — structured data, Schema.org, semantic HTML
• Comfort using data and testing to drive design decisions
• A portfolio demonstrating data-informed design on complex, information-rich user journeys
• Strong communication skills — able to explain design rationale to technical and non-technical stakeholders alike
• A relevant degree (design, HCI, or related field) preferred

Why this role

You’ll be shaping how one of the newest frontiers in digital marketing gets built — where great design and AI visibility aren't competing priorities but the same job. If you like solving genuinely novel problems and want your portfolio to include work most designers haven't touched yet, this is that role.