UX Designer

Salt; Greater London; On-site; GBP 70,000 - 80,000; Full time

Job summary

Salt Digital Recruitment is seeking an experienced UX Designer in London to craft data-rich, mobile-first experiences across platforms. The role focuses on IA, prototyping, and AI-ready design patterns, partnering with marketing and development teams to deliver complex journeys in a hybrid setup.

You will design for enterprise CMS environments (Adobe Experience Manager) and apply WCAG-compliant accessibility standards while leveraging analytics and A/B testing to optimise user outcomes.

Qualifications

• 5+ years in Digital UX/UI design.
• Mobile-first design experience required.
• Strong information architecture and wireframing skills.
• Proficient in high-fidelity prototyping tools (Figma/Sketch/Adobe XD).
• Experience designing data-rich interfaces and enterprise CMS platforms.
• Understanding of responsive design and WCAG accessibility.
• Knowledge of SEO/AEO principles and semantic HTML.
• Portfolio demonstrating data-informed design on complex journeys.
• Excellent communication with technical and non-technical stakeholders.
• Degree in design, HCI or related field preferred.

Responsibilities

• Lead design of a dual-layer architecture for rich user experiences and semantic markup for AI citing.
• Design and optimise multi-step journeys for high-intent visitors arriving via AI platforms; collaborate with AEO and content strategists.
• Champion agent-first UX across IA, component choices and design systems.
• Use analytics, A/B testing, personalisation and AI citation data to validate decisions.
• Design mobile-first across all digital platforms.
• Collaborate with developers, content strategists and marketing to translate business needs into intuitive experiences.

Skills

Mobile-first design

Information architecture

Wireframing

High-fidelity prototyping

Figma

Sketch

Adobe XD

Adobe Experience Manager

Marketing Cloud

Responsive design

WCAG accessibility

SEO/AEO principles

Data-informed design

Portfolio

Communication skills

Education

Bachelor’s degree in design/HCI

Tools

Figma

Sketch

Adobe XD

Adobe Experience Manager

Marketing Cloud

Schema.org

Job description

UX Designer | London | International Marketing | Hybrid, London | £70k + benefits

What you'll do

• Lead design of a \"dual-layer\" architecture: rich, interactive experiences for human users alongside clean, structured, semantic markup that AI agents can parse and cite.
• Design and optimise multi-step journeys for high-intent visitors arriving via AI platforms, working closely with AEO and content strategists.
• Champion \"agent-first\" UX principles across the team, from information architecture to component choice.
• Use analytics, A/B testing, personalisation (Adobe Target) and AI citation data to validate and improve design decisions.
• Design mobile-first across all digital platforms.
• Partner with developers, content strategists and marketing managers to turn business and AEO requirements into intuitive user experiences.

What you'll bring

• 5+ years in Digital UX/UI design, ideally within a regulated industry (asset management, financial services, or complex B2B).
• Strong skills in mobile-first design, information architecture, wireframing and high-fidelity prototyping (Figma, Sketch, or Adobe XD).
• Confident designing data-rich interfaces - charts, tables, and complex information hierarchies.
• Experience designing for enterprise CMS platforms, ideally Adobe Experience Manager and Marketing Cloud.
• Solid grounding in responsive design, accessibility (WCAG), and front-end technical constraints.
• Working knowledge of SEO and/or AEO principles - structured data, Schema.org, semantic HTML.
• Comfort using data and testing to drive design decisions.
• A portfolio demonstrating data-informed design on complex, information-rich user journeys.
• Strong communication skills - able to explain design rationale to technical and non-technical stakeholders alike.
• A relevant degree (design, HCI, or related field) preferred.

Why this role

You’ll be shaping how one of the newest frontiers in digital marketing gets built - where great design and AI visibility aren’t competing priorities but the same job. If you like solving genuinely novel problems and want your portfolio to include work most designers haven’t touched yet, this is that role.

*Rates depend on experience and client requirements