User Experience Designer

IMT Resourcing Solutions; Cheltenham; On-site; GBP 45,000 - 65,000; Full time

Job summary

IMT Resourcing Solutions is seeking a hands-on UX Designer to craft high-performing ecommerce and lead-generation experiences. You’ll blend user-centred design, research and analytics to identify friction and drive conversions across websites.

In this collaborative role you’ll create user journeys, wireframes and interactive prototypes in Figma, work with developers and stakeholders, and deliver evidence-based recommendations from discovery through launch.

Qualifications

• Strong UX or digital product design experience with a commercial focus.
• Ability to translate research into practical design decisions.
• Experience presenting reasoning to stakeholders.

Responsibilities

• Lead UX activity across websites, ecommerce, and optimisation projects.
• Analyse journeys to identify usability and conversion opportunities.
• Conduct UX research and translate findings into recommendations.
• Create user journeys, flows, wireframes and interactive prototypes.
• Design conversion-focused experiences in Figma.
• Use analytics and heatmaps to understand user behaviour.
• Develop hypotheses for UX and conversion improvements.
• Review experiment results and influence design decisions.
• Carry out UX audits and provide commercially-focused recommendations.
• Present concepts and findings to stakeholders.
• Collaborate with developers, designers, PMs and digital specialists.
• Support projects from discovery to launch and ongoing optimisation.
• Maintain accessibility and responsive design standards.

Skills

User-centred design

Wireframes & prototypes

Analytics & data-driven design

Conversion rate optimization

Responsive design

Stakeholder communication

Cross-disciplinary collaboration

Tools

Figma

GA4

Shopify

WordPress / WooCommerce

Job description

Our client, a growing digital organisation, is hiring a UX Designer to create and optimise high-performing digital experiences across ecommerce and lead-generation websites

This is a hands-on UX role combining user-centred design, research, behavioural data and conversion optimisation. Rather than designing purely around aesthetics, you’ll use evidence to understand how users interact with websites, identify areas of friction and design solutions that improve both the customer experience and commercial performance.

What you’ll do

• Lead UX activity across website, ecommerce and optimisation projects
• Analyse customer journeys to identify usability issues and conversion opportunities
• Conduct UX research and translate findings into practical recommendations
• Create user journeys, user flows, wireframes and interactive prototypes
• Design intuitive, conversion-focused digital experiences in Figma
• Use analytics, heatmaps and session recordings to understand user behaviour
• Develop evidence-based hypotheses for UX and conversion improvements
• Design variations for A/B tests and experiments
• Review experiment results and use findings to influence future design decisions
  
• Carry out UX audits and provide clear, commercially focused recommendations
• Present UX concepts, research findings and recommendations to stakeholders
• Work closely with developers, designers, project managers and digital specialists
• Support projects from discovery and design through to launch and ongoing optimisation
• Maintain strong standards across usability, accessibility and responsive design

You’ll work within an established strategic direction while having plenty of ownership over the hands-on UX process.

What we’re looking for

• Strong commercial experience within UX or digital product design
• A solid understanding of user-centred design principles
• Experience creating wireframes, user journeys, user flows and prototypes
• Evidence of using research, analytics or behavioural data to influence design decisions
• An understanding of conversion-focused design and an interest in CRO
• Familiarity with tools such as heatmaps and session recordings
• Good knowledge of responsive web design
• A portfolio demonstrating your UX process and thinking, rather than purely visual design
• Confidence explaining the reasoning and evidence behind design decisions
• Strong stakeholder and client-facing communication skills

Experience within a digital agency or similarly fast-paced, multi-project environment would be particularly useful.

Experience across some of the following would be beneficial:

• GA4
• Hotjar or Microsoft Clarity
• A/B testing and experimentation platforms
• Shopify
• WordPress / WooCommerce
• Ecommerce UX
• Accessibility and inclusive design
• Front-end development principles
• SEO, PPC or wider digital marketing

The person

We’re looking for someone who is naturally curious and wants to understand why users behave the way they do, rather than simply designing what they’ve been asked to produce.

You’ll ideally be:

• Curious and analytical
• Commercially aware
• Proactive and comfortable taking ownership
• Confident challenging assumptions constructively
• Comfortable presenting your thinking to stakeholders
• Collaborative and comfortable working across multiple disciplines
• Interested in the wider customer journey
• Keen to develop your CRO and experimentation knowledge
• Motivated by seeing measurable results from your work