User Operation and Growth Manager, Remittance

WorldFirst; Greater London; On-site; GBP 85,000 - 125,000; Full time

Job summary

WorldFirst, a leading international payment specialist, seeks a User Growth & Operations Manager for its Personal Remittance team in London. You will own the regional C2C user growth and revenue targets, designing hyper-localized operational strategies to accelerate adoption, retention and repeat transactions.

Partnering with product, marketing and BD, you’ll map the user lifecycle, run rapid experiments, and translate data into scalable growth loops across expats, students and migrant workers

Qualifications

• 5+ years of high-impact experience in B2C user operations, growth, or consumer marketing.
• Proven Track Record in Growth: design and execute scalable user acquisition and lifecycle campaigns.
• Data-Driven DNA: analyze dashboards and turn insights into winning strategies.
• Extreme User Empathy: understand consumer psychology and craft user-centric tactics.
• Startup Mentality: ownership, resilience, cross-functional collaboration.
• Excellent communication skills in English to articulate strategies to global stakeholders.

Responsibilities

• Own the Growth Engine: shoulder regional C2C user growth and revenue targets with hyper-localized strategies.
• Architect User Acquisition: design, launch, and scale growth plans, improving acquisition efficiency and brand awareness.
• Obsess Over the User Journey: map and optimize the end-to-end lifecycle, run rapid experiments to boost conversions.
• Execute High-Impact Campaigns: develop online and offline campaigns tailored to overseas remittance behaviors.
• Weaponize Data: analyze user behavior daily to uncover insights and drive product and tactics decisions.

Skills

Growth strategy

B2C growth

Data-driven

A/B testing

Cross-functional

English communication

Job description

WorldFirst is a leading international payment specialist helping businesses trade and grow globally. For over 20 years, we've provided foreign exchange, cross-border collections, and payment solutions to SMEs, e-commerce sellers, and enterprises. Now part of Ant Group, we combine our expertise with cutting-edge technology to serve customers in 130+ countries.

About WorldFirst personal team: Manage cross-border payments and multiple currencies in one account, with fast, secure transfers to banks and 10+ e-wallets worldwide — including Alipay, GCash, and DANA.

About the Role

We are looking for an obsessed, data-driven, and relentlessly creative User Growth & Operations Manager to join our fast-growing Personal Remittance team. Operating with a true startup mentality within a global fintech powerhouse, you will be the absolute engine behind our regional C2C user acquisition and revenue growth.

This isn't just a standard operations job—this is a playground for a growth hacker. You will dive deep into the cultural nuances and financial pain points of our target communities (such as expats, international students, and migrant workers), architecting go-to-market strategies that convert them into loyal advocates. By partnering closely with product, marketing, and BD teams, you will map out the entire user lifecycle, constantly running experiments to optimize acquisition, retention, and repeat transaction rates.

If you are a builder who thrives on fast iterations, loves turning complex user data into explosive growth loops, and wants to redefine how millions of people send money home globally, this is your stage.

Key Responsibilities

• Own the Growth Engine: Take full accountability for regional C2C user growth and revenue targets. Identify, segment, and deeply understand your target audiences to build highly effective, hyper-localized operational strategies.
• Architect User Acquisition: Design, launch, and scale innovative user growth plans. Collaborate cross-functionally to sharpen product positioning, drastically improving acquisition efficiency and brand awareness in key markets.
• Obsess Over the User Journey: Map, monitor, and relentlessly optimize the end-to-end user lifecycle. Run rapid A/B tests and operational tweaks to boost conversion funnels, retention, and repeat purchase rates.
• Execute High-Impact Campaigns: Conceptualize and drive compelling online and offline marketing/promotional campaigns tailored to overseas remittance behaviors, maximizing market penetration and user stickiness.
• Weaponize Data: Act as the analytical anchor for the team. Interrogate user behavior data daily to uncover hidden insights, using these findings to force-multiply product optimizations and pivot operational tactics on the fly.

Qualifications & Experience

Required

• 5+ years of high-impact experience in B2C user operations, growth, or consumer marketing.
• Proven Track Record in Growth: Verifiable experience of successfully designing and executing scalable user acquisition and lifecycle marketing campaigns that moved the needle on active users and revenue.
• Data-Driven DNA: Highly analytical mindset with the ability to independently leverage data tools. You don't just read dashboards; you extract actionable insights and turn them into winning strategies.
• Extreme User Empathy: A deep, intuitive understanding of consumer psychology. You are capable of independent, critical thinking when it comes to crafting user-centric operational tactics.
• Startup Mentality: Open-minded, exceptionally resilient, and possessing a high sense of ownership. You excel in cross-functional collaboration and have a bias for flawless execution in fast-paced environments.
• Excellent communication skills in English, with the ability to articulate complex strategies clearly to global stakeholders.

Preferred

• Industry Expertise: Prior experience driving user growth for top-tier global digital banks, challenger personal account products, or cross-border C2C remittance platforms is a massive plus.
• Tech-Giant Pedigree: Background in ultra-fast-paced, high-volume B2C consumer apps (e.g., global ride-hailing, top-tier e-commerce, viral social media, or food delivery platforms) where rapid user growth was the primary KPI.
• Cross-Cultural Operations: Experience managing campaigns or products across diverse regions and cultural boundaries, understanding the localized needs of global citizens.

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